Microsoft 'Open Value Subscription' is None of the Above

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

Comments

Beer advertisers should be ashamed

[WaltBusterkeys]

I saw a commercial for beer on TV that featured a hunk in a hot tub surrounded by beautiful women. I tried drinking their product and I found myself fat, alone, and depressed at home watching reruns. The marketing department should be ashamed! Their product doesn't actually cause the things the marketing department suggests it does!

Re:Marketers...

[gEvil (beta)]

...wouldn't be ashamed labeling sulfuric acid "delicious baby formula." You're barking up the wrong tree with that one.

Mmmmm...Delicious babies...

Well

[Greyfox]

The first suggestion was "Anal-rape ball-and-chain vendor-lockin" but that just didn't have the same ring. The focus groups suggested only about a quarter of the current customer base would buy into the project with that name.

The Prophet RMS is Suing

[WED Fan]

So, if it's not used like "Open Source", then it's a hijacking of the term?

Microsoft's use of the word 'Open' for something that is not 'open source', even though they weren't refering to 'open source' is against the intent of the word 'open' and the Prophet Richard M. Stallman, hallowed by His name, peace be unto his greasey smelly armpits, has declared any use of the word 'open' must refer to 'open source' (making the word 'source' redundant) and therefor must also come under GPL 3, a.k.a. the Holy Words of the Prophet, may God smite the toes of the unbelievers.

RMS, the Lord is with the mites that inhabit his beard, is pursuing:

• Any retailer who puts the sign 'Open' in their front window.
• Any product that includes instructions about how 'open' said product.
• Hunters and licensing agencies for 'Open' season.
• Corporations who have benefit 'open' enrollement.

Remember, if Microsoft uses the word 'Open', we must automatically, and by the word of the Prophet, a thousand blessings on his klingons, assume they are refering to 'open source' and their own twisted interpretation.

We must also make a point to find some way to daily point out how everything Microsoft and Bill Gates does is evil, and post it to /.