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Microsoft 'Open Value Subscription' is None of the Above

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

4 of 202 comments (clear)

  1. Marketers... by saihung · · Score: 5, Insightful

    ...wouldn't be ashamed labeling sulfuric acid "delicious baby formula." You're barking up the wrong tree with that one.

  2. From the people who brought you by Anonymous Coward · · Score: 5, Insightful

    Windows Genuine Advantage! Because the advantage it brings is genuine and is most definitely not anything like false advertising.

  3. The Author Makes Assumptions... by Real+World+Stuff · · Score: 5, Insightful

    that this was to be tied somehow to F/OSS-like models.

    From what I read on the MSDN site, there is no reference to any type of development, but more of a partner services sale structure.
    It appears Dave Rosenberg is forcing a nefarious connection to support a column he wrote back in the summer of 2006.

    --
    If we don't fight for ourselves no one will.
  4. Not as bad as it seems, but not for everyone. by silverhalide · · Score: 5, Insightful

    Consider this case. Say you're a company that needs to invest in 200 copies of a high-end piece of software that costs $5000 a seat. You're now looking down the mouth of a $1,000,000 bill that needs to be paid off in 30 days. This can be upsetting to your accounting folks. Now consider the lease option. Microsoft basically lets you finance your software licenses at a cost of something on the order of $10,000 a month, which is much more palatable for your accountants to manage throughout the year. Best part is, if you hire an additional 50 workers, you can just bump up the lease instead of paying out another increment of $250k.

    Also, sometimes leasing things works out more favorably than owning in accounting.

    This type of licensing makes no sense for personal use or small quantities of licenses, but on a large scale, there are potential benefits for customers over paying the full price up front.