Microsoft 'Open Value Subscription' is None of the Above

daveofdoom writes "This week Microsoft launched an SMB program that contains the words 'open', 'value' and 'subscription', none of which are common to Microsoft products, culture, or marketing. Digging in a bit I found myself confused not only by what the program portends to be but why it would be called 'Open Value Subscription' unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding the marketing group should be ashamed."

Comments

Define "Open"

[winkydink]

So, if it's not used like "Open Source", then it's a hijacking of the term? Come on. That's a pretty big stretch.

My understanding is that this program allows SMB's to become license-compliant while limiting their initial capital outlay, i.e., more pay as you go than all up front.

I really fail to understand why this CNet blogger has a bug up his butt over this.