Cable Industry to Standardize Under Tru2Way

smooth wombat writes "In a move to stave off the FCC, cable operators have now agreed upon one standard to allow TVs and other gear that will work regardless of cable provider. This standard should allow the development of new services and features that rely on two-way communication over the cable network. The core of the matter is this: there are tvs and other devices which can receive digital programming but cannot talk back to the network. As a result, subscribers must rent out boxes from cable companies. This new standard should, in theory, do away with having to rent a box. There are two downsides to this standard. First, Sony has not signed onto the cable industry's idea and second, FCC Chairman Kevin Martin wants to put forth a proposal for a more open and competitive environment using a completely different standard."

Comments

Re:Almost certainly this will benefit advertisers

[peragrin]

actually i would love a DVR that would tell the advertisers everytime i fast forward through their commericials. Maybe they would get the hint that they don't offer anything worth while.

I watched NBC for the first time in months last night, just for American Gladiators. i could have done laundry, and dishes in between their commerical breaks. In 30 minutes of broadcasting all of 13 minutes was actually spent on the program, the rest was ads. Let's not get started by the in program advertising, brought to you by Subway.

Re:Almost certainly this will benefit advertisers

[MarkGriz]

"actually i would love a DVR that would tell the advertisers everytime i fast forward through their commericials. Maybe they would get the hint that they don't offer anything worth while."

Exactly. I Tivo most programs (ugh, there I go verbing again), and seldom watch any commercials, but mostly because they are crap.
If there was a way to Thumbs down every feminine hygiene, Burger King, and other junk I'm not interested in, and Thumbs up things I like,
pretty soon they'd have an idea of what I like. Then they could insert targeted ads into the commercial break (which could now be shorter
since the dollar value per minutes would be higher since it is target specific). Then I'd only see what I'm really interested in,
and I might actually watch a commercial or 2. Hell, if they really want to capitalize on this, why not let me push a button and get
MORE information on the product (a detailed video clip) or have them send me dead trees if I prefer.