Sony's Idea of DRM-Free Music
edmicman writes "Leave it to Sony to mess up DRM-free music downloads. What is the point of DRM-free tracks if you still have to go to a retail store to buy them? From the Infoworld article: 'The tracks will be offered in MP3 format, without DRM, from Jan. 15 in the U.S. and from late January in Canada... The move is far from the all-digital service offered by its rivals, though. To obtain the Sony-BMG tracks, would-be listeners will first have to go to a retail store to buy a Platinum MusicPass, a card containing a secret code, for a suggested retail price of $12.99. Once they have scratched off the card's covering to expose the code, they will be able to download one of just 37 albums available through the service, including Britney Spears' "Blackout" and Barry Manilow's "The Greatest Songs of the Seventies."'"
And in a few months time, they'll evaluate and state that the consumers aren't ready yet for DRM-free music.
[...] first have to go to a retail store [...] they will be able to download one of just 37 albums available through the service, including Britney Spears' "Blackout" and Barry Manilow's "The Greatest Songs of the Seventies."'"
Uhh... great artist selection, there. If I have to walk down to the retail store and then choose between Britney and Barry Manilow, I would rather save my hard-earned money.
Within a couple of months Sony will "accidentally" leak the sad numbers of their non-DRM trial to select members of the press, who will then write scathing opinion pieces about how the rampant piracy is so widespread that even removing DRM can't help the music industry.
--Bud
- US and Canada only
- retail Brix-N-Mortar visit required
- Purchase a "Card with secret code"
- Card enables download of one album from a selection of 37 (another album means another visit and another card)
- TFA says "MP3 format" but for all you know it's encoded as mono@32kbps with literally zero info in the ID3 tags
- For all those hoops you just jumped through, not significantly cheaper than just purchasing the CD
- does this work on Linux? MacOS? BeOS? AmigaOS? (before you whine about "it's just a download" you've *all* had some site you went to where it simply did not work on "your OS and browser of choice")
Or you could read the short version: MultiNational MegaCorp with a History of fair-use violating DRM enforcement and downright corporate shenanigans (rootkit, anyone?) releases DRM-free program more difficult to operate than the-clock-on-your-vcr and of actual negative value to end-customers.Consensus seems to be that 6 months from now SonyBMG will issue an "I Told You So" press release claiming they went all out to allow DRM-free downloads and nobody wanted it.
Visit CryptoGnome in his home.
Just when you thought Sony couldn't demonstrate any more incompetence in the marketplace...
Let's make our product:
* Hard to get
* More expensive than the (legal!) competition
* Packaged in bundles consumers don't want
* Install dangerous malware on our customers' computers (and get sued)
Sony once again proves adept at charting a beeline directly for the scrapheap of history. About what you'd expect from the company that thought up the "Ringle".