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Google and Facebook Join DataPortability.org
technirvana sends us to ReadWriteWeb for the scoop on the announcement this morning that representatives from Google and Facebook are joining the DataPortability Workgroup. Quoting: "The group is working on a variety of projects to foster an era in which users can take their data from the websites they use to reuse elsewhere... Good bye customer lock-in, hello to new privacy challenges. If things go right, today could be a very important day in the history of the internet. The non-participation of Google and Facebook, two companies that hold more user data and do more with it than almost any other consumer service on the market, was the biggest stumbling block to the viability of the project. These are two of the most important companies in recent history — what's being decided now is whether they will be walled-garden, data-horders or truly open platforms tied into a larger ecosystem of innovation with respect for user rights and sensible policies about data."
I would like a system where the servers and services using the system doesn't actually have access to YOUR information, but rather has access to links to your information. That information would, in turn, be controlled by the owner of that information. Such a system would be truly opt-in creating a marketing system that people could truly opt-out of. It would also be immeasurably more valuable to marketers as the information would have a higher quality of demographic selection along with more guaranteed delivery of content.
If such a system were to catch on, we'd be a lot closer to the end of spam and similar marketing practices. I can't imagine we'd be rid of it entirely, but wouldn't it be nice?
> I think we'll see more and more that people are going to be known by their avatars rather than their actual name as data becomes universal like this.
What's funny is that I go out of my way to make sure my avatar is unknown, in the sense that there is no tie with my real name in any way, on any website/forum/whatever. If you google my avatar, all you find is which websites I used that avatar, and what I posted using that avatar, but nothing else about me. In fact, I even switch avatars; one avatar for different websites.
The threat I see from this is the potential that you cannot avoid having your real name linked to your avatar's... or you would have to go out of your way to maintain explicitly seperate online persona's: one for your actual name, and one for every avatar you choose!
Being successful isn't about being innovative and coming up with new products - it's about earning more revenue than your competition by (hopefully) providing a better service.
I think, for the moment, the quality of data available to marketers is much better on Facebook than on Myspace. It therefore seems Facebook is likely to continue to grow - as the amount of advertising dollars flowing in likewise grows.
Notice how many people put albums of photos on Facebook, compared to Myspace - it's a good indicator of whether they will stay with the service. What I've noticed is that people generally can't be bothered switching if it means going through all the hassle of setting up their photos again, even if they're prepared to set up their 'friend list' or whatever again.