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CES 2008 Hall of Shame
Romana Reynolds writes "The CES 2008 Innovations Design and Engineering Awards Showcase honored the Atom Chip Corporation, which was exhibiting the same 100GB, 500GB, and 1TB 'quantum optical' memory chips back in 2006. We actually wandered by, but long gone are the 'SolarMemory' chips, and he didn't know anything about Duke Nuk'em Forever. A little easy digging shows that they'd been making the same extraordinary claims and exhibiting prototypes at CES during the past three years, long enough to make 'atom chip hoax' the fourth suggestion on typing 'atom chip' into Google. I'm amused that the 'preeminent' panel of judges failed their vetting and gatekeeping functions. But I fear that Atom Chip will gather investors based on their recognition at CES, and continue in the game for many years to come, while honors at CES become a Hall of Shame."
I particularly like the way they've photographed an SD card and GIMPed it into their 'product' but not mentioned anything about it being concept art or anything too.
Hmm lets see, about 1/2 the Panel is made up of CEO's and Prisident/Founders of various businesses. People so far removed from the technology they work in they probably couldn't tell you how their own products actually work.
Most of the other half are made up of Salesmen, Journalists, Evangelists and Marketing agents. People who don't know the right end of a lightbulb usually.
I saw maybe 2-3 people in that whole list that *might* have a clue about how technology works.
CES needs to get a new panel of judges who know their stuff. Maybe get some leading professors in the field to come judge? How about senior product "Engineers", you know the people actually making the stuff that ends up in CES?