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Microsoft Will Stream Ads To Grocery Carts

Posted by kdawson on from the do-you-want-fries-with-that dept.

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

2 of 484 comments (clear)

  1. Re:What is a grocery store? by MichaelSmith · · Score: 1, Flamebait

    I am guessing that you are not a woman.

    --
    http://michaelsmith.id.au
  2. Re:obligatory by indifferent+children · · Score: 1, Flamebait
    It also has quite a high name recognition amongst end-users.

    You know who else has high name recognition? Hitler.

    You know who has low name recognition? Thousands of companies that make hardware and software that works so well, that no one (aside from a few techies) knows that they're there.

    --
    Censorship is telling a man he can't have a steak just because a baby can't chew it. --Mark Twain