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Microsoft Will Stream Ads To Grocery Carts

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

14 of 484 comments (clear)

  1. Baaaaahhaaah! Baaaahhh! by seanadams.com · · Score: 4, Funny

    I went to a Shell gas station a few months ago and they had 19" flat screen TVs above every pump, playing the news and running commercials at an ear piercing level. It was unbelievable. I left, and figured that was an idea that couldn't possibly last long. But lo and behold, just a few days ago I drove by and the damn place was PACKED with customers listening to that shit, half of them staring blankly at the telescreens because they can't stand for three damn minutes to be alone with their thoughts while their tank fills.

    I thought the same thing about savings cards. YOU SAVED $18.43 MISTER LIVESTOCK! Surely people can not be this dumb, and this idea will fail... but no.

    The vast majority of the population just eats this shit up. They actually read their junk mail. If it weren't for them you wouldn't get junk mail, because it wouldn't be worth mailing in the first place.

    It is so sad. I do my part by avoiding these establishments, but I'm afraid it's not doing a damn bit of good.

  2. If you don't like the ads... by russotto · · Score: 5, Funny

    ...just pick the shopping card displaying the Blue Screen of Death.

    Actually, given how shopping carts are treated (banged around the parking lot, slammed around by the cart-pushers, left in the rain, cleaned with a high-pressure hose), I suspect quite a few of these will be broken shortly after introduction.

  3. what a great time to be homeless by infonography · · Score: 5, Funny

    Now you can have a shopping cart thats wired for the internet.

    --
    Sorry about the writing. Robot fingers, you know? Cliff Steele in DOOM PATROL #23
  4. A cookie fo your cookies by cygtoad · · Score: 5, Funny

    Hmm... Just what I always wanted.
    So the shopping cart will beg me to buy something as I go near it.
    My daughter already does this for me. I am good.

  5. Re:Fucking spammers by MichaelSmith · · Score: 4, Funny

    If these fucking things make the slightest bit of noise

    With the volume up: Thank you for buying ansell condoms. People who purchased this product also bought...

  6. Re:Fucking spammers by nacturation · · Score: 4, Funny

    With the volume up: Thank you for buying ansell condoms. People who purchased this product also bought... ... diapers, usually after about a nine month delay.

    Speaking of that, when I initially glanced at the title I thought it read "Microsoft Will Stream Ass to Grocery Carts". I don't know whether to be relieved or disappointed.
    --
    Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
  7. Goody by Robber+Baron · · Score: 4, Funny

    Oh goody. Now I finally have a real good use for all those hard drive magnets I've been collecting.

    --

    You're using her as bait, Master!

  8. Re:obligatory by Divebus · · Score: 4, Funny

    Whole new application for the term "Crash Cart".

    --

    Most of the stuff on /. won't survive first contact with facts.
  9. Grocery list by 4D6963 · · Score: 5, Funny

    Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear.

    ..will appear on the screen for all to see, yay! I can't wait until people take peeks at my grocery list on my hi-tech shopping cart.

    -Strawberries.. Check
    -Whipped cream.. Check
    -Cucumbers.. Check
    -Whiskey.. Check
    -Vaseline.. Check
    -Bullwhip.. Check
    -Laxative suppositories.. Check
    -Making people who read my grocery list look embarrassed.. Check

    --
    You just got troll'd!
  10. Re:obligatory by SpaceLifeForm · · Score: 4, Funny
    You don't want it to run Linux.
    Every BSOD rewards the shopper with free cart of groceries.
    Shop early, shop often!
    It's the new version of Supermarket Sweep

    --
    You are being MICROattacked, from various angles, in a SOFT manner.
  11. It's Only a Matter of Time by Vengance+Daemon · · Score: 4, Funny

    When we in Qwest's area call a telephone number that is busy, we don't get a busy signal, we get an advertisement for us to dial a code and the system will call us back when the other line is free. This complex and highly difficult process only costs 95 cents! I wonder when we will pick up the phone and hear a cheery voice selling something instead of a dial tone. Maybe each button on the phone could speak a product name rather than sound one of the tones: My number would be Pepsi Ford Ford - Prilosec Zantec Lunesta Zantec.

  12. Re:Oh, gawd... by CodeBuster · · Score: 4, Funny

    Of course, the possibilities for wide-screen above a row of urinals do come to mind, so they'll get you eventually if they haven't already I doubt it, for the simple reason that it is easier for us men to "target" (if you get my drift) the source of our annoyance (unless they mounted it really high up on the wall) for immediate destruction via electrolytic liquid. That and women are probably less likely to completely trash the washroom, write on the screen with a grease pencil, or take any number of other destructive actions against the furnishings and fixtures.
  13. The History of Computing in a Nutshell by His+Shadow · · Score: 5, Funny
    Apple gives us the iPhone.


    Microsoft gives us an annoying shopping cart.

    --

    Fiat Homos et Pereat Theos

  14. Re:obligatory by monomania · · Score: 4, Funny

    I'm waiting to see the one rolling down the street pushed by a homeless person. "Where do you want to go today?"