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Microsoft Will Stream Ads To Grocery Carts

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

7 of 484 comments (clear)

  1. Re:Baaaaahhaaah! Baaaahhh! by Anonymous Coward · · Score: 5, Insightful

    Couldn't have said it better myself.

    Amazes me, the shit that people will support. Give them a credit card and they'll buy their own golden cage and cheerfully lock themselves inside.

    ObCaptcha: "Stress".

  2. THANK GOODNESS! by glindsey · · Score: 5, Insightful

    Finally! I was getting sick of only experiencing advertisements on television, radio, newspapers, magazines, websites, video games, Tivo menus, Xbox 360 menus, Comcast guide screens, airplane TVs, billboards, T-shirts, sweatshirts, hoodies, movies, movie theater lobbies, stock cars, buses, bus stops, park benches, taxicabs, license plate holders, restrooms, posters on airport and train station walls, checkout lanes, grocery carts*, and shaved into the back of the occasional head.

    Thank GOD somebody has found a way to exploit this obvious adver-hole in our lives. But this is only the beginning, dammit. I want my dishwasher to leave streaks on my dishes in the shape of a Whirlpool logo. Red traffic lights should be replaced with reminders that Goodyear tires would help you stop more quickly, and green with reminders to buy Amoco Ultimate gasoline. Each light bulb should cast the logo and name of a popular pharmaceutical against the floor, ceiling, or wall (talk to your doctor about it!). When I'm calling somebody on the phone, I shouldn't have to listen to some boring "ring" sound -- not when I could hear about the virtues of Domino's pizza! We must not rest until every single person is being sold something every second of every minute of every hour of every day from every square meter of the globe. Together, we can do it.

    This message brought to you by The Association of National Advertisers. Raping your eyes and ears, over and over, and you can't stop it.(tm)

    * Static photos already there -- obviously insufficient

  3. Re:Baaaaahhaaah! Baaaahhh! by Dirtside · · Score: 5, Insightful

    I do my part by avoiding these establishments, but I'm afraid it's not doing a damn bit of good.
    The "damn bit of good" that you can do (and is easy) is to write pen-and-paper letters to those establishments explaining why you will not shop there. One person's letter usually won't thwart a multi-million dollar campaign, but it could be the straw that breaks the camel's back; and simply avoiding the establishment doesn't tell them why. That's the critical thing; avoiding a store for reasons you haven't explained to them doesn't help them change.

    The best thing to do in such a letter is to be polite, precise, and calm. Insulting them or railing at them will just make them throw your letter away. Here's a sample letter, feel free to mangle it to your needs:

    "I'm a long-time customer at Shell, and I almost always get my gas there (at your Main Street location in Los Santos) because it's so convenient for my drive to work. But ever since those flat-panel TVs have been installed out in the pump area, it's nearly unbearable to pump gas. Not only is the audio loud and distracting, but the TVs seem to cause people to take significantly longer to pump their gas (they just stand around staring at the TVs), meaning I end up waiting to get gas. As a result I've decided to start getting my gas at [insert local independent gas station here]. Maybe if the TVs are removed I might come back to Shell, but for now it's just not worth it.

    Sincerely, Soandso"

    And be sure you do this on PAPER, signed in pen, and mailed to their corporate headquarters. From a customer-service standpoint, this is the kind of letter companies tend to love, because 1) it's not insulting, rude, demanding, or insane; and 2) it provides actual useful feedback from actual customers. As a bonus, sometimes companies will send you free stuff, or gift certificates, or coupons, or whatever, usually worth more than the letter cost you to write and mail ;)
    --
    "Destroy science and religion. Science would re-emerge exactly the same; but not religion." - Penn Jillette, paraphrased
  4. Good Grief! by deep_creek · · Score: 4, Insightful

    I thought Self-Checkout lanes were ridiculous... now this. The grocery store I mostly shop at has I think six Self-Checkout lanes. Very few folks use them. The "traffic monitors" are always trying to urge folks to go there, as there is no line. I might try one if I got a discount for it (passing the savings along to customers for not having staff, etc...), but what is the point as there is no discount or incentive? I'm a bit old fashioned I guess I want to be taken care of as a customer and fully use the services the store is providing for my convenience, not theirs!

  5. Re:What is a grocery store? by Turn-X+Alphonse · · Score: 3, Insightful

    Some people like to check the quality and pick produce themselves. I prefer shopping online too, but lets be honest, I don't know what I'm ordering exactly until it arrives, it could just as easily be poor quality as good.

    --
    I like muppets.
  6. Who? by BradleyUffner · · Score: 3, Insightful

    It sounds to me like ShopRite is the one doing the streaming, not microsoft.

  7. Re:What is a grocery store? by Quiet_Desperation · · Score: 3, Insightful

    I'm a guy.

    Well, we guessed that.

    Do you have a wife or a girlfriend? Ask her about women's clothing sizes, especially with everything being made in 97 different countries. One week's "Small" is next week's "Extra Large" and vice versa. Every women I've known gave up on mail order because they were retuning 4 out of 5 items, and it was steadily getting worse. For some reason men's clothes don't suffer the same variance. Only $INSERT_FAVORITE_DEITY knows why.

    The problem is that you seem incapable civilly stating that you shop for groceries online and that it's the best thing since sliced bread. You seem incapable of not adding insults against anyone who still likes to shop at the store for a host of valid reasons. That might be why some people suggest you might wont more social interaction because, quite frankly, you really fucking suck at it.