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Microsoft Will Stream Ads To Grocery Carts

Posted by kdawson on from the do-you-want-fries-with-that dept.

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

5 of 484 comments (clear)

  1. Fucking spammers by taustin · · Score: 5, Interesting

    If these fucking things make the slightest bit of noise, I swear I'm going to light it on fire, and start growing my own food.

  2. oh great by ILuvRamen · · Score: 5, Interesting

    So now when I put stump remover and sugar together on my list I gaurantee I'm gonna be put on some sort of terrorist list (cuz you can make a bomb out of that). Not to mention any other privacy concerns. I don't even want someone to so much as see my list before I get there. They'd have to password it. Then people forget their passwords. Or someone rigs it to record your password. Then you can't log in to your cart cuz the system is down and you have no idea what you were supposed to buy. I can only imagine how many rings of hell it would be to have Walmart employees support that high tech of a system.

    --
    Google's Super Secret Search Algorithm: SELECT @search_results FROM internet WHERE @search_results = 'good'
  3. A better idea by springbox · · Score: 5, Interesting

    Enter list online and have the cart calculate the shortest distance to each item in the store based on its current location

  4. Re:My aren't you blowing high and mighty by ZorbaTHut · · Score: 4, Interesting

    And it works, you fall for it too. How else do you know it was a SHELL gas station? If you were imune to it and not a sheep you would just tank at any gas station. (but without any advertising whatsoever, how would you know it is a gas station?) You obviously saw Shells adversting, yes even the sign that says Shell is part of advertising.

    I did the same thing that the GP did, and the only reason I know it was a Shell station is because I explicitly checked once the ads started so I'd know which gas stations to avoid in the future. I wouldn't have known it was Shell if they hadn't made me care.

    --
    Breaking Into the Industry - A development log about starting a game studio.
  5. Theft by lullabud · · Score: 4, Interesting

    These shopping carts are just asking to be stolen. It's widespread enough as it is that simple shopping carts go missing. Carts with gadgets? Hell yeah. Just wait until somebody finds a way to make them into a digital picture frame, then they'll all be missing.