HD DVD Prices Slashed By Toshiba

Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"

Comments

Re:Competition drives down prices!

[Doctor-Optimal]

Even if the item is on sale for dirt cheap, it still costs money to buy. I remember a story one of my professors told me. His wife comes back from shopping with a new $400 coat. When he asks why she spent so much money, she says, it was on sale, I saved $200. He said great. Go buy 4 more so we can pay the rent. The moral of the story is, buying something simply because it's on sale doesn't save you anything. It just costs you money.

Did your professor mention how comfortable the couch was?

Re:Parents aren't early adopters

[srussell]

parents aren't going to fork over extra $$ for it.

Hah! My kids are going to trounce those parent's kids. They'll be more popular (all of their friends will want to come see Ratatouille at their house, on the big, high-def screen); they'll be smarter, having all of the latest, non-obsolete technology; and they'll just be better, because they'll be technology winners (by association). Consequently, they'll have more success breeding, have more offspring, and eventually weed the Luddite parent's kids out of the gene pool. All thanks to Blu-Ray.

Just kidding. I don't have any kids.

--- SER