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HD DVD Prices Slashed By Toshiba

Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"

2 of 414 comments (clear)

  1. Re:Great... just great. by Gravatron · · Score: 5, Informative

    Actualy, the ps3 has quite a few games rated 80% or above, something like 40. Toss in the upper tier titles like folklore, uncharted, and rachet, and it's got some nice stuff. the whole 'ps3 haz no gamez!' thing is pretty outdated.

  2. Re:Great... just great. by AJWM · · Score: 5, Informative

    Especially when Disney is Blu-Ray exclusive

    Only in North America. In some other parts of the world Disney titles (at least some of them) are HD-DVD, due to different agreements with local distributers. And HD-DVD has no region encoding.

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    -- Alastair