Slashdot Mirror

← Back to Stories (view on slashdot.org)

How Apple Rumors Became Reality

Posted by Zonk on from the go-bloggers-go-blogging-inferno dept.

Lucas123 writes "Computerworld has a story on how bloggers, rumormongers and Web sleuths pulled together the story of the MacBook Air several days before Steve Jobs unveiled the laptop on stage on Tuesday, something that is nearly unprecedented in the annals of Apple announcements. 'Remember the sturm und drang that erupted after Think Secret revealed the coming of the Mac Mini, prompting Apple to take legal action to silence Think Secret? Is Apple off its game on keeping secrets now? Why was this year's secret leak different? In a word: teamwork.' This seems to be good case study on how to use information from sites like AppleInsider, 9to5mac.com and Ars Technica get a peek under the covers on future talks."

9 of 86 comments (clear)

  1. Peek under Jobs' covers by Trigun · · Score: 5, Funny

    Count me out. I'm not THAT big of a fanboy.

  2. Plan B by Nom+du+Keyboard · · Score: 2, Funny

    This seems to be good case study on how to use information from sites like AppleInsider, 9to5mac.com and Ars Technica get a peek under the covers on future talks.

    Or you can just read the Fake Steve Jobs blog.

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  3. That's it.. by clickclickdrone · · Score: 3, Funny

    I'm officially old. I think about finding out about new kit 48 hours later and think 'meh'. Once upon a time I'd have wet my pants in anticipation. Oh, the horror!

    --
    I want a list of atrocities done in your name - Recoil
    1. Re:That's it.. by Anonymous Coward · · Score: 1, Funny

      I'm officially old. I think about finding out about new kit 48 hours later and think 'meh'. Once upon a time I'd have wet my pants in anticipation. Oh, the horror!

      Well, when you're old, you still wet your pants before the announcement. Only it's more of an unintended event. :D

  4. Remember? by Hatta · · Score: 4, Funny

    'Remember the sturm und drang that erupted after Think Secret revealed the coming of the Mac Mini, prompting Apple to take legal action to silence Think Secret?'

    Remember it? I don't even know what it is!?

    --
    Give me Classic Slashdot or give me death!
  5. Re:Pulled Together? by kestasjk · · Score: 5, Funny
    What are you talking about? It's it's 0.2 inches thinner on average than the closest competitor, and it's fully recyclable; if that isn't revolutionary then what is?

    Things that were revolutionary, in ascending order:
    • Refrigerators
    • Object oriented design
    • The transistor
    • Writing
    • Agriculture
    • The Renaissance
    • Renting movies over the internet from your couch
    • A laptop which is 0.2 inches thinner than the next-thinnest laptop


    P.S. I hate the word "revolutionary" when referring to anything computer related. One of the best things about community driven FOSS projects is the lack of BS words like "revolutionary".
    --
    // MD_Update(&m,buf,j);
  6. Re:Pulled Together? by Locklin · · Score: 3, Funny

    "windows+revolutionary": 2,050,000

    HA! I CALL QUESTION TO YOUR METHODS! (in Stewie Griffin's voice)

    --
    "Knowledge is the only instrument of production that is not subject to diminishing returns" -Journal of Political Econom
  7. Re:Pulled Together? by Breakfast+Pants · · Score: 4, Funny

    Apparently writing didn't enhance your cognitive abilities enough to know what "ascending order" means.

    --

    --

    WHO ATE MY BREAKFAST PANTS?
  8. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion