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How Apple Rumors Became Reality

Posted by Zonk on from the go-bloggers-go-blogging-inferno dept.

Lucas123 writes "Computerworld has a story on how bloggers, rumormongers and Web sleuths pulled together the story of the MacBook Air several days before Steve Jobs unveiled the laptop on stage on Tuesday, something that is nearly unprecedented in the annals of Apple announcements. 'Remember the sturm und drang that erupted after Think Secret revealed the coming of the Mac Mini, prompting Apple to take legal action to silence Think Secret? Is Apple off its game on keeping secrets now? Why was this year's secret leak different? In a word: teamwork.' This seems to be good case study on how to use information from sites like AppleInsider, 9to5mac.com and Ars Technica get a peek under the covers on future talks."

3 of 86 comments (clear)

  1. Peek under Jobs' covers by Trigun · · Score: 5, Funny

    Count me out. I'm not THAT big of a fanboy.

  2. Re:Pulled Together? by kestasjk · · Score: 5, Funny
    What are you talking about? It's it's 0.2 inches thinner on average than the closest competitor, and it's fully recyclable; if that isn't revolutionary then what is?

    Things that were revolutionary, in ascending order:
    • Refrigerators
    • Object oriented design
    • The transistor
    • Writing
    • Agriculture
    • The Renaissance
    • Renting movies over the internet from your couch
    • A laptop which is 0.2 inches thinner than the next-thinnest laptop


    P.S. I hate the word "revolutionary" when referring to anything computer related. One of the best things about community driven FOSS projects is the lack of BS words like "revolutionary".
    --
    // MD_Update(&m,buf,j);
  3. Comment removed by account_deleted · · Score: 5, Funny

    Comment removed based on user account deletion