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How Apple Rumors Became Reality

Lucas123 writes "Computerworld has a story on how bloggers, rumormongers and Web sleuths pulled together the story of the MacBook Air several days before Steve Jobs unveiled the laptop on stage on Tuesday, something that is nearly unprecedented in the annals of Apple announcements. 'Remember the sturm und drang that erupted after Think Secret revealed the coming of the Mac Mini, prompting Apple to take legal action to silence Think Secret? Is Apple off its game on keeping secrets now? Why was this year's secret leak different? In a word: teamwork.' This seems to be good case study on how to use information from sites like AppleInsider, 9to5mac.com and Ars Technica get a peek under the covers on future talks."

2 of 86 comments (clear)

  1. Re:Googling the Adium logs by tirerim · · Score: 4, Interesting

    Sort of: after the log entry was revealed, the owner of macrumors.com registered macbookair.com (and then said that he would be happy to transfer it to Apple gratis if they wanted it); this apparently triggered the registration of all the other macbookair domains by Apple, but the company that does their domain registrations offers a service of automatically registering potentially trademarked domains, so there was speculation that this was not a particular decision by Apple. And it should be noted that Apple doesn't normally bother to register domains named after their computer lines.

  2. Re:Peek under Jobs' covers by ChrisA90278 · · Score: 5, Interesting

    "Count me out. I'm not THAT big of a fanboy."

    Fanboys don't work so hard. Investment analysts sometimes do. The point is that if you can predict the future you can make a killing in the stock market. Apple's stock is very volitile. It goes up and down. If you can predict those little bumps you can get rich.
    Just think: If you KNEW 100% that some long awaited announcement would result in disappointment and a $11 loss in the stock price you'd short Apple. So there is a whole ecosystem built around trying to predict what will happen to Apple.