NBC's Zucker Hints At Return to iTunes

Posted by Zonk on Sunday January 20, 2008 @11:31PM from the yay-we-can-all-just-get-along dept.

Bad corporate blood led to the collapse of the NBC/Apple business relationship in the fall of last year. Now, via the Engadget news feed, comes word that things may be thawing out between the two. A for-pay article in the Financial Times had words from NBC Universal's COE Jeff Zucker, saying: "'We've said all along that we admire Apple, that we want to be in business with Apple.' He then unexpectedly adds, 'We're great fans of Steve Jobs.' No telling what has caused the turnabout. Perhaps the writers strike gave both parties time to reflect on their mounting lost revenue." The site also notes that NBC signed a deal as part of the recent movie rental announcement, possibly contributing to the thaw. They link to a BusinessWeek article pointing out positive statements from Jobs reciprocating these 'feelings'.

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Anything is better than nothing. by Anonymous Coward · 2008-01-20 23:50 · Score: 5, Interesting

I no longer live in the US, and so the US iTunes Store is the easiest, most convenient way for me to get the shows I want to see.

All that happened when NBC pulled their shows is I torrented their shows, whilst purchasing the others on iTunes. I imagine others did the same.

I appreciate that NBC probably don't want to be bullied by Apple over the prices, but maybe now they are realising that the revenue they were receiving is better than none at all?