DRM-Free Music Spells Trouble?
digitaldame2 writes "Many opponents of DRM have been overjoyed at recent efforts to free media from its grip. But PC Mag Editor-in-Chief Lance Ulanoff believes the whole world has gone mad. His view is that our digital economy will collapse this way, and it could be followed by countless others. 'The music industry's moves have been terrified reactions to staunch the bleeding of millions of dollars in revenue down the drain. For maybe a year, music companies thought they had the situation under control, but then album sales tumbled. Retailers, musicians, and some music-industry execs thought DRM was the culprit, and they soon joined the chorus of consumers calling for its head. Now consumers are getting their wish, and the music industry will continue to crumble. Giving up control of content and giving it away free are not rational ideas in a market economy, yet everyone's cheering.'" Is the removal of restrictions from our media really that big a deal?
It doesn't matter if there is DRM or not. The music will be "freed" anyway. As has been said MANY MANY times on /. before, DRM cannot work unless both the player and the media are involved and the player is "unhackable" (I use unhackable in "'s because so far, every DRM has been cracked [except BD+] but if you take the xbox360, it is VERY close to being hackproof. Aside from the DVD firmware hack and the two vulnerable BIOSes, it has proved to be hack proof. I can see the next generation of games consoles having the dvd firmware signed too.)
The reason that DRM is breakable today is because computers are not owned by the content distributors (yet). If said content can be played on a computer, then it can be "freed" by that same computer. If you can play it, somewhere you have an uncompressed, unencrypted stream, that should be able to be exploited.
Computers, however are being "owned" more and more by "Big Content". Vista's DRM integration, Protected pathways is a prime example of this. How long before noone owns a comptuer anymore and all the computers are leased from a few companies that basically turn your computer into an overpriced [HD]DVD player that plays games and runs Word, in contrast to the current "open" nature of current computers.
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Prior to the commercialisation of the recording industry (which began in the 1910s/20s but only really took off after WW2) the only way the common person understood music was in the context of someone, usually THEMSELF, playing it. On an instrument. That wasn't plugged into an amplifier.
And at the time, there were musicians, and some did very well (Salieri wasn't poor, nor was Handel) but even they had a tiny tiny fraction of the kind of wealth exhibited by the ruling classes at the time. Musicians were still, basically, hired hands. They might be rich hired hands, but not like what we know today. The important point is the context: you knew music as a performance, not as a recording.
Due to the exigencies of technology, music became a commodity, and in classic capitalist fashion, the material costs were reduced to a minimum - finally, they evapourated as data into the interweb thingie. So, now they're trying to put a meter on something that the interwebs have always had a complex and contradictory relationship: data itself. The record companies are not in the business of selling music. They sell CDs. If the CDs had recordings of dogs barking, or were flat out silent, it wouldn't matter to the record companies, as they (in theory) sell what people want.
What people want is music. What people want is something for nothing. What people want is to wish upon a star and get everything they ever dreamed of, and if they can't do that, then they want the music that takes them there....
The music biz started with printing sheet music in the 19th century. It will die trying to sell data. It was an interesting ride. But now the amusement park is closed. Time to go home and make your own music.
Give up on the star system. Make your own, and support the art made by your friends, your family and your neighbours. Give up on this hallucination of Commodity Culture. Learn to play an instrument, and learn to play it well. work with other musicians, and through your own competence and intelligence you will create the hope this world so desperately needs.
and, in the process, go piss on the grave of the music business.
RS
Shoes for Industry. Shoes for the Dead.
And why is this a surprise? They can sell a couple of hundred tickets at a tenner each at a folk club once a year, times perhaps twenty or thirty dates. Most folk clubs are run on a shoestring, and an artist will get a substantial proportion of the door, but let's say it's only fifty percent. Twenty or thirty thousand pounds a year isn't a king's ransom, but it's a living wage, as their expenses are minimal. Throw in some CD sales, perhaps the odd song on a bigger artist's album (one of the guys I'm thinking of does session work for Nanci Griffith and has had a song of his on one of her albums), the occasional small festival: it's a living. They won't get rich, but they didn't ten or twenty years ago, and their ability to email their fans for free means they can sell tickets far more easily than twenty years ago, too.
Artists like this were always reliant on this model, and never sold records in quantity (you couldn't get them in shops), so it's hard to see how their position has changed. Artists who couldn't sell a few hundred tickets times twenty dates weren't selling records either, and for them it was strictly a hobby.
At the big end, someone like Springsteen doesn't give a stuff about record sales. Yes, he reputedly splits the take evenly with his band, but they're grossing something like three million pounds a night in stadiums, and can tour in those for months on end. Say they only get 33% of the gross, so a million a night split ten ways is a hundred thousand pounds. Times a sixty date tour. That's not poverty if they never saw another penny from record sales.
Thirty years ago, musicians toured to support record sales. Now records support tour sales. Markets change. They could always get a job in a shop if they don't like the lifestyle.
ian