Fox News / EA Spar Over Mass Effect 'Controversy'

The whacked out rantings of Kevin McCullogh have been a hot topic on games blogs in recent weeks, as his lurid description of Mass Effect prompted vitriol from actual gamers. That exchange would have been easily left behind if not for the fact that Fox News stepped into the fray, adding a measure of 'fair and balanced' to the discussion. Their 'Sexbox Sexpose' drew in veteran games journalist Geoff Keighley, who optimistically thought he'd be given the chance to set the record straight. Instead they filled the airwaves with plainly false generalizations about the game's sexual content. Kotaku is reporting that EA is fighting back, protecting BioWare's property and demanding a correction. From EA's letter to Fox: "The resulting coverage was insulting to the men and women who spent years creating a game which is acclaimed by critics for its high creative standards. As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. But this represents a new level of recklessness." I hope the EA folks aren't holding their breath.

Comments

Batshit insane

[Pojut]

In a world where commercials for soda have titties half-popping out of bras, soap commercials sensual show close-ups of women showering, and Brett Michaels slapping women's asses on VH1...they are complaining about a very tame sex scene in a game that has a story better than any movie put out in the last 30 years?

Seriously folks. I don't know who is the cause of all this trouble, but I can assure you it is the guy with the high-and-tight that back in the 60's was saying "damn hippies, with their long hair and their acid rock and their peace signs..."

Re:Batshit insane

[legoman666]

I can't agree with you more. How in the hell can Fox complain when you look at the trash that is on their network? Someone should send them a recording of some of their "reality" shows, commercials and such nad not mention that it's from their own network. Maybe they'll start denouncing themselves.

Re:Batshit insane

[Mikey-San]

Fox is full of shit, but so is this:

a game that has a story better than any movie put out in the last 30 years

Any movie? How is the ventilation in the cave you've been living in for the last 30 years?

Sounds like you've watched nothing but the latest Scary Movie sequel(s) and Jerry Bruckheimer movies. Mass Effect might be a peak for gaming, but there are tons of amazing films from the last three decades that make it look pretty average in comparison.

Wow, EA

[Applekid]

I'm generally in the camp that EA executives are full of crap, but...

As video games continue to take audiences away from television, we expect to see more TV news stories warning parents about the corrupting influence of interactive entertainment. ... I find that quote to be rather insightful. The same congressional members that make laws granting more and more power to the MAFIAA at the expense of the people are the ones demanding game companies be held to an unrealistic standard of decency in entertainment.

Recently /. had a story about how some parent's group was "outraged" that game companies are now trying to lobby congress for favor, but, as long as the TV, radio, and film conglomerates have deeper pockets and the numbers keep dropping in favor of interactive entertainment, it's not going to be enough. Faux News is showing their hand without fear since the existing career politicians are already beholden to those guys.

Re:Wow, EA

[jollyreaper]

I generally think the whole convergence thing is a load of hotair but I think that's just because the pundits called it a decade or two early. We really are seeing this now, communications and entertainment all coming down one pipe. And because of this, entertainment will drastically change, too. Are you gaming tonight, are you going to watch something? Video on demand isn't coming to us the way that was anticipated, we're seeing it via PVR (the super-vcr) and bittorrent (a product completely bypassing the cable company middleman!)and whole season DVD's. Behavior patterns and expectations are shifting now, not in the future but now. People are getting used to the fact of moving away from the primetime structure, of watching what they want when they want or doing something else if they feel like it. Back before TV, radio and movies were the kings of pop culture. Before radio, sheet music reigned supreme and families played piano, singing along. For single entertainment, books and newspapers were available.

Newspapers aren't dead and I truly think that the Internet is giving them new life and relevance, they're just not going to be quite the way we knew papers in the past. The written word is the cheapest form of information creation and distribution we have and the computer only gives it more power. We already see amateurs creating works with a worldwide following. It may not be on quite the same scale as Dickens in his day but on a smaller scale, it remains possible. I mean hell, web comics are turning a profit! That's astounding. And when you're independent and not beholden to a big stupid parent company, it doesn't take nearly as much revenue to remain in business.

Anyway, dems my thoughts.

Oblig Boondock Saints Quote

[techpawn]

She pointed out that it was an almost gratuitous manner in which they used curses and was probably unnecessary to tell the story. That could probably be arguable but she likened that swearing to people using the bathroom. Everyone does it but we don't see it in movies unless it's got an important plot point (see Pulp Fiction or Unforgiven).

Rocco: Fucking... What the fuck. Who the fuck fucked this fucking... How did you two fucking fucks...[shouts]
Rocco: fuck!
Connor: Well, that certainly illustrates the diversity of the word.

Re:Definitions

[Pojut]

If the argument is to make Mass Effect accessible only to 17 & 18 year old people, then I don't see a problem with this argument.

Mass Effect is rated M, you know...

hair splitting

[emj]

Did Fox over sensationalize what was going on and mislead the public? Yes, of course, that's their job! It sells.

No! You can't do that, I know all news shows in the US have to compete for profit, but there have to be a limit to what you can say and still call yourself a News show. If all you do is reporting one side of the story you are not a journalist, you are just a propaganda machine. It doesn't matter if you are called Socialist Weekly or Fox News there are still standards you need to uphold.

It's about time

[ObiWanStevobi]

I'm not worried about the video game industry with these stories, But I am very, very sick of this same old mantra that gamers are a group of lazy perverts. It's about damned time the gaming industry stands up for it's customers, and the customers stand up for themselves. Believe it or not, a great many people still believe what they hear on cable news networks (not just Fox, btw, but they do seem to lead the pack). Anything that can be done to expose them for the liars they are is great. Journalism today is in a very sad state of affairs. I'm not sure what can be done to fix something this out of whack, but I have no doubt anyone speaking up and calling them on their bs is a good thing.

Re:Four words.

[dryueh]

How about these four: Rated M for Mature

I mean, seriously.

Re:Faux News

[Bloodoflethe]

Well-trolled *cough*, I guess I'll bite: I know plenty of well-informed non-fundies that read/listen/watch content from The News Corporation, including Fox. Why, because they also read/listen/watch liberal stations. There is plenty to take seriously from each side, the effort is spent sifting through the fallacies and weighing out bias to get at the heart of the matter and from there deciding what your stance on the issue will be. Remember, the truth is more easily found when most conflict is filtered out. There are exceptions - i.e. the big issues, in which the points of view of either side perfectly cancel out. These are fundamental differences and will determine your stances on other things. *shrug* Go with what you feel comfortable with, I just try not to have a herd mentality.

Re:Four words.

[brouski]

It just doesn't matter to these people. In the end, all video games have been, are, and always will be, intended for children.

O'Reilly Effect

[d3ac0n]

Before I begin, a disclaimer: I am a Conservative. I regularly read conservative news and blog sources, such as Newbusters, Hot Air, TownHall.com, Little Green Footballs, and the Jawa Report. I am also an avid gamer. I currently am playing mostly EVE-Online, and a bit of TA Spring. I have been gaming since before the days of Sierra's Hero Quest, and I still have an original, functional Atari game system.

So now that I've set your expectations and prejudices, I shall continue...

Honestly, I think of this as the O'Reilly effect.

One of the things I have noticed, is that ever since O'Reilly became an ascendant star on Fox News, the tone of the channel has changed a bit in regards to all things Internet. This is especially evident when Bill-O himself is on, even when he talks with fellow conservatives about the issue. Here is a link to him talking with Mary Katherine Ham about whether the Internet is a good or bad thing: http://hotair.com/archives/2008/01/23/video-mary-katharine-ham-talks-smoking-crack-with-oreilly/

As you can see, O'Reilly is as clueless as ever when it comes to all things Internet. Honestly, he makes Internet-Savvy Conservatives look bad. At least when it comes to technology, he comes off as a boorish old geezer. Honestly, I'm not sure how much of it is an act, and how much is him just being completely out of touch.

MKH, on the other hand, clearly "gets it". Of course, she's my generation (Gen-X) so it's not surprising that she would have a better grasp of this. Also, if you read through the comments at Hot Air, you can see that many of the other conservatives there think like I do, and just shake their heads with a mix of disgust and sadness at O'Reilly.

I think that his influence has been seeping into the rest of Fox News for some time. While obviously the PHB's there think that controversy like this makes for good ratings (and it does), it also serves to make the whole network look out of touch to younger viewers. I think it's a short-term gain, long-term loss kind of strategy. I guess time will tell if I'm right or not.

Either way, both myself, and many other conservatives think that the whole Mass Effect "controversy" is a compete non-starter, and entirely fabricated. As others here have said, it's a rated "M" game. The industry has marked it appropriately, and it's up to parents to make use of the tools given to them and make a judgment about whether or not to buy this game.

This is part and parcel of the conservative concept of Freedom. YOU get to control what you and your children are exposed to. It's not the Government's job to decide that. As far as the original article that spawned the controversy, I've read it, and it's utter hogwash. The writer is just a tool looking for some cheap publicity. Ignore him.