The Curious Histories of Generic Domain Names

cheezitmike writes "ITworld.com uses the Wayback Machine to document the histories of five generic domain names: music.com, eat.com, car.com, meat.com, and milk.com. 'In this brave new Web 2.0 world, it's almost a badge of honor to have a Web site name that only hints at what the user will find there (see Flickr) or is so opaque as to offer no clue at all as to what the Web site is about (see del.icio.us). It's easy to forget the first Internet gold rush of the mid-to-late '90s, when dot-com domain names based on ordinary (and, investors hoped, marketable) nouns and verbs were snapped up by hopeful companies from the humble geeks who had purchased them (often ironically) in the early '90s.'"

Comments

Remember domain names BEFORE the web

[Anonymous Coward]

Remember that domain names pre-date the world wide web. Someone may have been using barf.com as a simple FTP site and never had a web page associated with it.

Re:Marketing Genius

[phoebusQ]

Before web searching was as effective as it is now (largely thanks to Google), it wasn't illogical to think that people might type generic domains to find what they are looking for, i.e. meat.com if they are looking to order meat, get info on meat, or what have you.

The idea that many marketers (and others) had is that not only would owning such domains get you more traffic, but it would also begin to associate the very idea of _noun_ on the web with your particular brand of _noun_.

Re:Marketing Genius

[jawtheshark]

Ehm, you're confusing "slashdotters with experience" and "normal people". Normal people would most certainly write things like "dinner.com" or "restaurant.com", just to stay a bit more realist. The GP is right, Google changed the market. Domain names aren't as important as they used to be, search ranks are.