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In-Depth Review of the MacBook Air With Photos
Engadget has the first really in-depth review of the MacBook Air that I have seen with plenty of great photos and specifics. They do a great job of highlighting the highs and the lows with plenty of concrete examples to back their claims up. It seems that while the MacBook Air is a great step towards ultra-portable computing, overall the pricepoint is just too high. Which is not surprising from a new Apple gadget I guess.
I thought it was a well thought out review. Carefully worded to back up every statement so neither the fanboys or haters could jump all over him as being biased. Though some probably will. Only thing that irked me was how there were several lines that go something like "unlike most ultraportables, the MBA has..." or "also rare in an ultraportable is...". Well, who started calling this 13.3" thing an ultraportable anyway?
Anyway, it did actually make clearer to me who would want this laptop.
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The other issue is that as the Mac hardware is essentially now the same as a PCs, there's not much stopping the likes of Sony from designing a similar form-factor laptop. Apple have proved the concept works, although I can envisage some people carrying around a bag of cables and adaptors to get the most out of it.
On another note, I was interested to see how Intel shrunk the Core 2 for the Air - it seems they shrunk the PCB block rather than the chip die itself, which would make shrinking it a lot cheaper overall. Very nice work though - hopefully it'll encourage them to make their chips smaller overall in future.
I was an Apple loyalist through the worst of times, I was first out the door to buy a Titanium laptop. I have diversified a lot in the last couple of years. Those things said, I really, really want to like the MacBook Air. It's a gorgeous machine. It evokes the same kind of visceral "must own" response that the original Titanium Powerbooks did. This machine makes too many compromises to be a primary machine for the serious poweruser or developer. No ethernet, no WWAN, no optical drive, no firewire and oddly no audio-in. In headier times, having one of these machines for sofa browsing would be great, but that's not where I am right now nor or most of the computing "professionals" that I know.
It's hard to know the target market for this machine, though it's clear the machine was designed for Steve personally. I'm sure that this machine will look great sticking out of the designer backpack on the passenger seat of a new 3-series BMW that Mommy and Daddy bought for college commuting, but it's hard to relate to a market that far removed from the kind of office that has machines in varying states of assembly. The MBA is a glorious consumer machine but the slashdot crowd is not the core market for this product.
Ultimately, the slashdot crowd isn't Apple's market at all and it's a happy accident for Apple that slashdot intersects with other products aimed at Apple's core demographics.
As Engadget does too often for my taste, the review misses the point of this product entirely. Please pull your head out of the tech-sheets long enough to look at the thing as a 'product' not a 'laptop'
The MacBook Air is not for old-school hardware-centric geeks. Its not for 'road warriors'. In fact, I think the crafty (doubtless purposeful) acronym "MBA" should tell you alot. This product is designed for management types, social types, the fringe of the tech-savvy users. I will go so far as to say if you don't love the MBA, you're not in the the target market group. All the MBA nay-sayers remind me of film critics panning a movie like StarWars saying how trite, contrived, overstated, and juvenile it is. The fact is that for millions (billions?) of people, StarWars is the magnum opus of film. If you don't agree, you're not wrong, worse you're just he wrong reviewer, and too tunnel-visioned to realize it.
This article actually comes closest to the truth by repeating itself on how solid the keyboard/engineering 'feels'. Bingo! Two points. (I'd have to see the audio port in question- that sounds like a possible legitimate problem.) But look, the target market doesn't care about how much gigahurtses or how many RAMS it has... The target market for the MBA cares about looking really good at client meeting and having a beautiful, dependable machine. And by this measure, the MBA solidly delivers.
The only competent criticism I've seen from this review (or really from any review) is the lack of 3G/Edge built in for always-on internet. While I'm sure it would be a great boost to the product and the image of the MBA to have it, I say with almost certainty that this was an issue with the carriers, not Apple's engineers.
Finally a smidge about the tech: 2gb isn't enough for you? 2gb is overkill except for hardcore adobe geeks. I'm pleased they put that much in. MacBooks ship with 1gb, and almost nobody ever goes over 2gb. Remember, this is OSX, not Windows. Ethernet, HD, processor: all are ample for the aforementioned target market. No optical drive? for what? Who actually installs software after you buy the machine? Oh, I get one for $99? Should I buy two incase I need to install the software again? Are you familiar with the target market yet? This is a laptop for people who don't like computers, to love.
"You can actually sell electronic gear on a level competitive with Dell, or anyone else. ... extremely cool, extremely well engineered electronics."
Typical financial analysis from someone whose probably only managed and owned a paper route.
The first point to consider is that if they concentrate on hitting Dell's price points they'll have to do the same as Dell and start going for the cheapest components they can find. They'll also have to cut R&D, design, and materials costs. As such, those "extremely well engineered electronics" will begin to be anything but.
And speaking of R&D, one has to remember that Apple, unlike Dell, has an entire operating system division to support. Cut costs and reduce margins, and ultimately you begin to cut out all of those things that make a Mac a Mac.
Next, what's wrong with being high-end? Do you see Lexus or Mercedes or BMW or Jaguar going after the econo-box market?
Further, you're making a common assumption that the "make it up in volume" approach always applies. Making more machines means higher fixed costs, as you need more factories, suppliers, shipping, management, etc.. And I'm willing to bet that Apple is already getting the best deals possible from its suppliers. Besides, do you know how many more machines they'd have to sell to make up the difference if they cut prices 30%?
Which leads us to the next point. You're assuming that price is the primary reason people aren't buying Macs. I mean, it can't be proprietary software needs, Window's requirements, comfort levels, corporate hardware requirements, existing software ownership, lack of games, or the "if it isn't broken too bad then there's no need to fix it" mentality.
If the market isn't ready to switch, then cutting costs simply means cutting revenues.
Finally, take a peek at Apple's stock performance vs. Dells. I'd say they're competing quite well.
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