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Recording Music Without the Recording Industry
hephaist0s writes "The 2008 RPM Challenge — to write and record an original album in February, just because you can — is about to begin. Hundreds of musicians from around the world have already signed up. Last year, more than 850 albums were recorded as part of the challenge, a testament to what can be done by independent musicians without a label, without the RIAA, and often without a professional studio. The efforts ranged from an album made entirely on a Nintendo Game Boy to a Speed Racer rock opera, produced by both experienced bands and novice musicians, often in continent-spanning online collaborations. Last year's challenge generated one of the largest free jukeboxes of original music available online, built to stream on-demand all 8500-plus original, artist-owned songs. Imagine if grassroots, independent systems like this foretold the future of recorded music and its distribution."
The RIAA and producers aren't about making music - they make celebrities. They broker fame to those who are bound to them by contract, allowing the producers and industry to profit from the success of musicians. They control what songs radio stations can play, determine what music makes it into movies and onto television, and even what gets heard while you're riding the elevator. They wield the ability to present the masses with specific songs of their choosing.
TV shows like American Idol reveal the fact that a substantial number of people can sing really, really well. They can find hundreds of talented people easily, so you can imagine how many more are out there that either don't try out, are not within the age range they are seeking, or are simply not shown on TV. If you figure one out of every 3000 people can sing really well, then that's 100,000 really good singers in the USA alone. The job of the recording industry is to pick out a handful that fits whatever mold they are currently using, and will agree to whatever contract they put in front of them.
Of course it is possible to record music without the industry. However no-one will know about your music (unless you happen to rise about the noise of the internet, like Esmee Denters did on YouTube with her home-made webcam videos).
Dan East
Better known as 318230.
So, the problem with this idea of going head-to-head with the recording industry is that the biggest challenge(nowadays) facing an artist is not recording, not production, and not distribution, it's advertising. Let's face it - most of us "find" new music by hearing it on the radio or in some other media (e.g. a movie), at a bar, or from a friend. All of those *except* the friend are pretty much the product of marketing (directly in the form of advertising or indirectly in the form of contacts and influence).
I remember hearing (no idea how accurate, but it makes sense) that something like 10 CDs are released every day in the US (never mind how much is released only digitally). The obstacle facing the indie artist is not how to make the music and not how to get it to a fan (paying or otherwise) but how to get people to pay attention. This is the biggest thing that MySpace (personally, I hate it and it's probably not necessary to link to) and outfits like CDBaby http://www.cdbaby.com/ have done for musicians: given fans an easy way to peruse music and find new artists in an enjoyable fashion.
Hopefully, this will have a similar effect. However, any meaningful discussion about kicking the recording industry in it's posterior side ought to focus on how this makes it easy for new fans to connect with an artist (mostly), and not just how easy or free it makes getting said music to said fan.
Part of what sells albums is the promotion of the material through radio play. What is the current frequency of independent works played on the mainstream media? Pretty low if at all depending on where you live. (That's what all that "payola" scandal is about... the labels are paying the radio stations to play their tunes to promote their sales.)
And what will it take to make a shift away from the already controlled "top-40" format? Convincing the independent radio stations to play something other than top-40 for their genre. Are there any independent radio stations left? Aren't they all owned by Clear Channel now? Possibly not ALL but clearly, Clear Channel is now such a major power that they will be hard to resist when they put up a fight.
So the reality is we have a kind of locked-in system such that "big media" has locked out the little and independent guys.
It will be a difficult road to travel trying to over-throw the current locked-in system, but it's win-able. Using current media will not do the trick though. It has to be fought where the playing field is still rather level. The public Internet.
So how can it be done? Get with the wide variety of Asian hardware makers to create a flood of internet-ready media players free of any DRM. Set up a wide variety of "pod-cast" programming sites (Internet Independent Stations) sourcing from the wide variety of independent media contributed to those sites by the artists and/or owners of the material. Then daily, people can "tune" into their favorite station(s) of the day or of the week to download their new play lists and listen to fresh new quality stuff every day instead of listening to the radio.
Radio is convenient, but the quality is low and everyone knows it. This is why satellite radio is still growing in popularity -- better content control and much more variety... something you're not going to get from the current locked-in system that exists on terrestrial radio.
These internet-based pod-stations will get by any restrictions or resistance people might have about satellite radio as the devices they select will be their own and have use in ways other than internet pod-cast downloads.
This is a very workable strategy considering how eager these Asian manufacturers are to sell their stuff. We have a tremendous demand for such gear in the US as well if the iPod's popularity is any indicator. Further, as I witness the popularity of "internet radio" in offices across the U.S., a system that behaves similarly would be rather popular as far as I can tell.
There's a huge, untapped area of media just waiting for the consumer public if some enterprising folks were willing to put the risk out there to give it a try. There's a lot of willingness on the consumer end and a lot of willingness for independent operators and independent artists as well. We just need a little unified interest to make it happen.
As a wanna-be artist who's recorded an album or two myself, there is an anxious excitement about the possibilities of self-recording, self-distribution, and self-promotion. When the internet was first taking off I thought it was going to crack the lid off of independent art, and soon listeners would have a wider variety of better quality stuff and more creative people would be able to find their audience.
To some degree, this is all true. There's a lot of stuff out there, and most artists can find some fans. But in the end it hasn't practially changed much: being in an internet band is about as important as being in a high-school band. The difference is that the 100 people that love you can now be spread across the world instead of just the town.
I think that most listeners really don't want better stuff (even by their own standards): they'd rather listen to stuff that their friends listen to. It's fun to be into popular music, and that's what most people do. They seek out popular music so that they can feel like they're part of something. I don't intend this as a put-down: they just want to enjoy life and I'll admit it's usually more fun to be into an okay-by-me-but-super-popular song than a more-to-your-liking-but-generally-unknown song. Because you can talk about it and play it at parties and people love it. Social interactions matter to music.
Even people like myself, who are drawn to listen to less popular music -- there's just so much stuff I don't feel I need any more. I get all the media I can handle already. So overall as an artist I'm sort of accepting that the way the world functions doesn't financially support all the musical artists who want to be. It doesn't even support all the musical artists who could qualify as great. There's a lot of great artists out there, and only enough opportunity for a tiny fraction of them.
It's kind of a let down, but I'm getting used to it. In the end, you can always make stuff you like, and probably find a few fans. You just won't be able to quit your day job.
Cheers.
PS - this is not based on lack of acceptance of my own musical endeavors, which are admittedly (and intentionally) dumb shit, but rather based on observing other artists
But then I remembered that regular people are not supposed to be able to author their own BLU-RAY discs, which sounds pretty damn close to the previous posters parody.
When information is power, privacy is freedom.