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The True Cost of SMS Messages

nilbog writes "What's the actual cost of sending SMS messages? This article does the math and concludes that, for example, sending an amount of data that would cost $1 from your ISP would cost over $61 million if you were to send it over SMS. Why has the cost of bandwidth, infrastructure, and technology in general plummeted while the price of SMS messages have risen so egregiously? How can carriers continue to justify the high cost of their apparent super-premium data transmission?"

16 of 583 comments (clear)

  1. How can they justify the cost? by rritterson · · Score: 5, Insightful

    They can justify the cost because we continue to reward them with lots of our dollars.

    --
    -Ryan
    AUWYHSTOT (Acronyms are Useless When You Have to Spell Them Out Too)
  2. It's easy... by Sique · · Score: 5, Insightful

    SMS is the byproduct of the GSM standard. It was never designed to actually be a customer product. It was more or less thought to be some stderr of sort.

    When SMS was introduced at the beginning of the 90ies in Europe, it was basicly free. There were SMS gateways all over the Internet. But then the carriers were recognizing the marketing potential of SMS, and slowly the prices per single message were rising until they reached 49 ct (in Germany at the end of the 90ies). Only when parents were stunned by the SMS cost of their children, protests started to mount, and then the diverse regulation offices in the different countries were trying to limit SMS prices, so there were actual plans which included for example 1000 short messages per month.

    SMS is a prime example for the difference between price and cost of a product. The cost is nearly zero, but the pricing is expensive.

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    .sig: Sique *sigh*
  3. That's what happens without net neutrality by Animats · · Score: 5, Insightful

    Cellular air links don't have "net neutrality". The pricing for voice, web browsing, SMS, video, and non-Web data connections is totally different. That's what it's like without net neutrality.

  4. Even more rediculous.. by DigitAl56K · · Score: 4, Insightful

    Having to pay to send and receive SMS.

    Imagine if the postal service did that: I have to pay to mail you a letter, and then you have to pay to receive it. Better yet, you have no choice but to receive it and the postal service will bill you for it. Imagine all that spam you get in your mailbox costing 10c each. This is how SMS is charged on most US carriers.

    With the ludicrous fees associated with SMS (dollars per byte), if I pay several cents for a 160 character message it ought to get delivered without charges on the other end (including that persons bundled SMS "allowance").

  5. some convenient fallacies here by wannasleep · · Score: 4, Insightful
    While I am no fan of AT&T, and certainly agree that the cost of an SMS is outrageous by any standard, but the article contains several fallacies.

    • The most common fallacy is mistaking the marginal cost of sending one SMS with the total cost. The marginal cost is basically zero, which is the point of the article. However, AT&T pays for a bunch of items that at a first approximation don't vary with the number of SMS sent through the network. There are many ways to account for these costs and there are entire university classes which deal with this type of calculations. However, when your network costs few billion dollars, a billion here, a billion there, soon we are talking about real money. The same applies to marketing costs, customer support, etc.
    • The author conveniently forgets that there is also a termination fee that a provider pays when messages originating from one network (e.g. AT&T) are delivered to phones on a different network (e.g. T-Mobile). So, some messages cost more, raising the overall average. Same apply for roaming charges, if any.
    • The author also miscalculates the number of bytes necessary to send an SMS conveniently forgetting the envelope, i.e. phone number of the sender, subject, time, etc. I am sure that his ISP doesn't subtract overhead from the 500GB of data he pays for.
    • Also, the author takes an average of 80 characters for the cost of SMS and compares them with the max number of words/characters you can send via US mail. An unfair comparison.
    All in all, all fallacies skew the numbers towards the point that the author is trying to make, which is quite unethical. It is also stupid because a fair comparison would totally support his point, just with slightly less astounding numbers.
  6. Re:Article text in lieu of mirror. by mathew7 · · Score: 5, Insightful

    If you do the comparison, do it right:
    With your ISP you have a direct medium (usually cable) capable of high-speeds (in this case, even 1mbps is high speed). And data overhead is less than 50% (IP header compared to 140 characters of data) on a pre-established link.
    With your cell, you have a shared medium (air) with a limited number of frequency bands. The overhead is not only the extra data transfered, but also (like a phone conversation) it has a separate line negociated to transfer.
    If you would have smaller prices on SMS (let's say 10 times smaller), more and more users would use it. This would increase the providers load, and even if they could handle it, some cells could be limited by their bandwidth which is regulated by the FCC. This would increase the transmission times and even affect regular communications, which means more angry calls to tech support.

    So providers probably justify it as a "crowd control" (something like use it only if you really have to).

    Im Romania at least one of the ISPs had a 1st 3 seconds not charged. Needless to say, the consumers started making 1-word calls (call, say 1 word and hang up, then do the same for each other word). I've heard about 1000-page detailed phone bills which were less than 10$. After the 1st year, they cancelled it on ALL contracts, not just the new ones. I don't have to say how it was during phone "rush hour" when you wanted to make a regular call.

  7. Re:A LOT of air on the prices by arivanov · · Score: 5, Insightful

    This is just the SMC. In order to handle SMS it relies on capability in the network and the price is driven by the network capability, not by the system which uses it.

    Unless the phone can do SMS over GPRS, each SMS message eats signalling capacity and travels along an SS7 link. After that it once again eats signalling capacity and competes with the rest of the signalling traffic for a place in the sun on the beacon channel. This is probably the most expensive way to encapsulate data known to man. You use mostly serial links, reliable transfer everywhere, transaction safe forwarding on every step and so on. It is not surprising that it is hideously expensive. When the protocol was designed nobody had the slightest idea how popular it will be and now it is a commodity so everyone is afraid to break it while trying to optimise it.

    So the hideous price of GSM SMS is here to stay until we switch to 3G.

    --
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  8. Re:I wish it was the same in the UK by digitig · · Score: 5, Insightful

    Why do so many people seem to have to phone someone just to shout "Hi. I'm on the train...yes the train ....now Its leaving the station.... bye". Because it gives their SO at home an idea of how long they'll be, so they know when to put the food on.

    And then on the intercity trips there is always someone next to you that obviously uses his phone for business but has that really loud ringtone of Abba singing "Waterloo". He always puts his phone back in his pocket after each call and then takes 20 seconds to get it out again when he's called two minutes later. Because:
    a. Abba's "Waterloo" is more work appropriate than, say, Johnny Paycheck doing "Take this job and shove it" or Rage Against the Machine's "Killing (In the Name Of)".
    b. If they leave it out, someone will grab it and jump off the train when it gets to the station.
    Next?
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  9. Raise the price of SMS! by rve · · Score: 5, Insightful

    "also they advertise through sms"

    That's great isn't it? It costs money to receive spam. If the cost of sending SMS is lowered, I'll start receiving more SMS spam.

    Today I receive an occasional spam message via SMS, probably because it's so expensive. If they lower the price to 1 cent, I'm sure I'll start receiving thousands of such messages every day, rendering mobile phones as useless as e-mail has already become, and bankrupting me in the process through the fee for receiving the messages.

    If it were up to me, SMS would cost nothing to receive, and $100,00 to send.

  10. Re:Adam Smith sez... by Stefanwulf · · Score: 4, Insightful

    The person in the passenger seat is in the same environment as you, and is far less likely to just keep chattering in your ear if something important starts happening. Instead, they'll probably be yelling "Look out!" or "Red light!"

  11. Re:Adam Smith sez... by drsmithy · · Score: 5, Insightful

    Except with a hands free, you have both hands available, so you can accurately control the car and safely respond to safety issues. If you're holding a phone, driving becomes more erratic as you're trying to steer and change gear with one hand.

    The problem with using a phone while driving is not one of physical control, but one of attention. Which is why people with only one arm, or other physical disabilities, are allowed to drive.

  12. The Real Answer: They Don't Want You To by FroBugg · · Score: 5, Insightful

    The real reason the price for single text messages has skyrocketed is because the carriers don't want you paying per-message. They want to drive you into getting a monthly bundle of X messages for Y dollars. Maybe you'll save money, maybe you won't, they don't care. What they care about is a steady income.

    Having people paying for five messages one month, then fifty the next, then ten the next is lousy for their bookkeeping. They don't like the unreliability. But if you're giving them $10 every month instead, their accountants are able to sleep at night.

  13. Re:But WHY??? by k_187 · · Score: 4, Insightful

    One can text multiple people at the same time while talking is one-to-one communication. Texting is like IM. There's no reason to use IM when there's a phone on your desk right?

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  14. Re:Adam Smith sez... by joto · · Score: 4, Insightful

    Actually, talking on a cell-phone with handsfree is more distracting than talking to a real live person sitting in the seat next to you. The same thing can be said for pedestrians using their phones (or handsfree) in traffic. The reason is that the people you are talking to aren't seeing the same thing as you do, so they don't know when you are experiencing a situation that needs your attention. If somebody is sitting right next to you while you are coming up to a crossing or anything remotely dangerous, there will normally be a pause in the conversation untill the situation is resolved. Not so with cell-phones.

    I've noticed this phenomenon myself, when I'm driving my mentally retarded brother. He can't really talk, but is fond of attention, and typically says a lot of "hi" and "hello" and other things to grab your attention. Since he has absolutely no understanding about what goes on in traffic, his attention-grabbing often comes at unfortunate times, and I have to admit that this has caused some potentially dangerous situations. Naturally, I'm more careful when driving him now. I'll bet most parents have similar experiences.

    My cell-phone usage while driving is mostly related to professional activities with people who know I'm driving, so I have no problem with telling them that I'm coming up to an intersection or something, and they have no problem waiting. On the other hand, I can easily see that other types of conversation can be a lot more dangerous. I try to avoid those while driving, but unfortunately, it's not always easy to pull over, especially in dense traffic where you need it the most.

  15. Re:Adam Smith sez... by smooth+wombat · · Score: 4, Insightful
    If it doesn't, then you are likely in non-populous areas where the drivers typically don't know how to drive (e.g. PA - which is better around Philly/Pittsburgh than the rest of the state).


    What?!!!! I want what you're smoking. I can attest to the pathetic driving capabilities of people from Philadelphia. Forget about stopping at a stop sign when there's oncoming traffic. Red light? Sure, we can fit five more cars through as the opposing traffic advances.

    Merging traffic? Naw, you don't need to merge. Just stick your nose in. If the guy hits you, keep driving.

    and required response time may not leave time for signaling or other kinds of politeness.

    The only excuse for not using your turn signal is in an emergency situation or if you are the only car on the road at 2 AM. Other than that, turn signals should always be used.

    And yes, I do use my turn signal every single time no matter where I'm at.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  16. Re:Adam Smith sez... by Lt.Hawkins · · Score: 4, Insightful

    Wow, if you're constantly reacting last minute like that, then you must be part of the problem. Are you near-sighted or something? I grew up driving in New York, on Long Island, New York City, Queens. I've lived in DC and surrounding areas. I've driven in Miami, San Fran, Seattle. I haven't had a chance yet to drive in LA. I've also driven in 3rd world countries where people have habits that would utterly blow your mind (Right turns from left lanes, driving in reverse on major roads, no headlights, 6 cars abreast in 3 lanes, I saw all 4 of these just TONIGHT on my way home). I can count on one hand the times that I've had to do an emergency maneuver because something unexpected happened, and I'm a pretty aggressive driver. Every other time, I use my turn signals. Where I live now, I'm not just the minority; I'm the ONLY ONE who uses them; I can drive home from work and be the only person I can see who signals the entire way.

    As far as I'm concerned, signalling is the easiest thing you can do to avoid accidents. Accidents are caused by something unexpected happening. If you telegraph your intentions, others know what you're doing, and have more time to react to you.

    Its not like you have to reach anywhere. stick your finger out and flip it up or down. pretty easy.

    --
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