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Search Results Based on Your Social Network

A new company, Delver, is offering a new take on web searching that plans to make your social network a part of the equation. "Liad Agmon, CEO of Delver, says that the site connects information about a user's social network with Web search results, "so you are searching the Web through the prism of your social graph." He explains that a person begins a search at Delver by typing in her name. Delver then crawls social-networking websites for widely available data about the user--such as a public LinkedIn profile--and builds a network of associated institutions and individuals based on that information. When the user enters a search query, results related to, produced by, or tagged by members of her social network are given priority. Lower down are results from people implicitly connected to the user, such as those relating to friends of friends, or people who attended the same college as the user. Finally, there may be some general results from the Web at the bottom."

14 of 59 comments (clear)

  1. I don't know about you by TubeSteak · · Score: 5, Insightful

    But my "social graph" doesn't begin to be represented by my name(s).

    I think this will just bias search results towards your friends who have the most free time, not necessarily the most informed or informative. I'm sure we all have that friend who thinks David Icke is right about the reptilians. Do you want his tagged sites at the top of every search you make related [stuff]?

    --
    [Fuck Beta]
    o0t!
    1. Re:I don't know about you by davetd02 · · Score: 2, Insightful

      This seems to take the concerns that people have about Google's aggregation of your data to a whole new level. Now they know not only what YOU like, but who your friends are and what THEY like too. It wouldn't be hard to make a map of the socialists, anarchists, anti-corporatists, etc, and then round them all up when there's a crime. I'm not saying that our society is anywhere near that level, but it seems to create a big risk of guilt-by-association.

    2. Re:I don't know about you by ShieldW0lf · · Score: 5, Insightful

      Who would want to use a search engine that put the answers from the experts at the bottom and the answers they could easily get by asking their mom or their roommate at the top?

      Sounds pretty damned stupid if you ask me.

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      -1 Uncomfortable Truth
    3. Re:I don't know about you by ShieldW0lf · · Score: 3, Insightful

      For a lot of people, which do you think would be more useful to them: The critics/reviews all hate this movie/item/type/etc, I won't go see/get/try it. My friends/aquantances/coworkers all like/bought/ this movie/item/thing/etc, I should go see/get/try it.

      The advice of critics and strangers, of course. They do not need a search engine to find out what their friends think, they can just talk to them. This strikes me as a way to further estrange people from each other by allowing them to filter out any dissenting views before they should be forced to confront them. Beyond being a dumb idea, it's socially harmful.

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      -1 Uncomfortable Truth
  2. Terrible idea by KublaiKhan · · Score: 5, Insightful

    This sort of searching will result in information from "opposing sides" of controversies or arguments being deprecated, resulting in skewed information being available--because people tend to associate themselves with other people of the same opinion.

    E.G., all my friends are emacs people, so the first results will favor emacs, and any vi-related articles will be deprecated. Other nontrivial examples can be extrapolated.

    This will merely serve to re-enforce any prejudice, bias, or slant that a person may have. Reading competing materials--seeing things that challenge one's own point of view--can only be healthy for one's point of view, rendering it much more cosmopolitan and much less insular than it would otherwise be.

    In short: this new search engine will be wildly popular amongst the type of person who enjoys violent flamewars, and will be useless for any person who wishes to consider both sides of a situation before forming an opinion. ......so it's going to be an enormous success and if I had the cash I'd invest in it. :-/

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    In Xanadu did Kubla Khan
    A stately pleasure dome decree
    1. Re:Terrible idea by Chysn · · Score: 2, Insightful

      > this new search engine will be wildly popular amongst the type of person who
      > enjoys violent flamewars

      See, I think it would be wildly popular with people who avoid flamewars in favor of echo chambers.

      --
      --I'm so big, my sig has its own sig.
      -- See?
  3. Things you don't want to know about your friends by RobertB-DC · · Score: 2, Interesting

    I'm thoroughly unlikely to use a system that ranks my search results based on the preferences of my friends. I know *I* never put anything but the most basic information about me online (name and website is all that's required by the Geneva Convention, right?). So anyone whose searches are based on *my* stated interests will find a bunch of Dixie Chicks stuff, and little else.

    And what about my searches based on *their* interests? Do I even *want* to know what they're doing with their time online? Even if the results aren't personalized ("Jim would probably like this link"), I'd rather not do a search on sushi restaurants and learn to my dismay that one or more of my friends has interests that include tentacle porn. And I don't even want to *think* about what could happen on a search for a good plate of cabrito!

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    Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
  4. Excuse my scepticism by 4D6963 · · Score: 2, Insightful

    Seriously, can anyone see this being more pertinent than regular searches? I don't know about you people, but I don't necessarily have much in common with my few friends, so if a friend of mine is into Paris Hilton or international law that's not necessarily going to improve my search results in any good way.

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    You just got troll'd!
  5. New excuse to refuse friend requests on facebook by merreborn · · Score: 5, Funny

    "Sorry, I can't friend you, you'll screw up my search results"

  6. Hysteresis of a Social Network by NetSettler · · Score: 5, Insightful

    This kind of approach has the hidden danger that once you fall into a certain crowd, it's hard to dig your way out. It substantially increases the importance of choosing the right one because you might never climb out.

    Consider how many people think they are Democrats or Republicans just because their parents are. (Parents are just an example, so don't be too quick to say that parents aren't the chosen network. There will be some chosen network and unless its attributes are freely advertised, you'll be signing up to have things done for you in ways that are subtle and related to others you think you know. It might just as well be "those drug fiends you kids run around with".)

    Until the mid-1990's, I used to subscribe to paper magazines about technical topics. And I'd get a lot of junk mail from vendors offering me stuff. Increasingly, I found they talked about object-oriented programming and other topics I liked. At first, I thought all my topics were winning the hearts and minds of people. But after a while, I realized they had just pigeon-holed me as interested only in those topics. What started off as a benefit they were offering me was now a kind of Hell I had to live in... I'm sure there's some relevant Twilight Zone episode I should be referencing here, but you get my point.

    Freedom comes with choice. One reason that a lot of people don't like political primaries is that it limits choice. If you can control the primary process (which has traditionally gotten very little oversight--though this year probably got more than average), you have a great deal of control of the election. People focus on the election as the thing that can be tampered with, and they make a polite fuss about who gets invited to this and that debate, about who takes this and that money, about the price of media, and so on. But it's those things, not a few hanging chads in the vote itself, that probably really sway the election. The damage is already done by time you reach the voting booth.

    And what if everyone in the network is trusting everyone else, and no one is at the helm? Or what if someone deviates from the network--is that weighted low as anomalous or high as important that it wasn't statistically predicted and might signify something the group should peer at? I don't see leaving these questions to a search engine... I think people should retain this right and responsibility.

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    Kent M Pitman
    Philosopher, Technologist, Writer

  7. Suggest new people! by 4D6963 · · Score: 3, Funny

    That would be cool if they used your friends and such to suggest you new people to become friends with, à la Last.fm, with people instead of music.

    Well to LastNig.ht. According to your Facebook profile, you recently "hooked up" with Sally, Michelle and Brandy. LastNig.ht BETA suggests you to try to hook up with the following people : Stacy. Pam. Jeff.

    --
    You just got troll'd!
    1. Re:Suggest new people! by merreborn · · Score: 2, Interesting

      That would be cool if they used your friends and such to suggest you new people to become friends with, à la Last.fm [www.last.fm], with people instead of music.
      We've been arguing about that concept here at the office lately. I'm of the opinion that I don't care *who* has similar interests (the last.fm model), I just want to know *what* people with similar interests like (the amazon.com model).

      Similarly, I like to think that a lot more goes into the decision of who I'd want to friend than can be divined from raw data on my interests. I'm interested in friending people that make insightful, well reasoned comments, even if their interests are completely the opposite of mine, in some cases; accordingly, I have no interest in friending someone who shares my interests, but happens to be a blathering, infantile bigot.
  8. inside the box by Tom · · Score: 4, Interesting

    That's exactly what most of the dumbasses who vote people like Bush into office need: A world-view tuned more to what and who they already know.

    Thanks for making sure they'll never be confronted with the world outside their small box.

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    Assorted stuff I do sometimes: Lemuria.org
  9. Re:Oh man by Stanistani · · Score: 3, Funny

    I prefer 'nano-American.'