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Yahoo May Re-Consider Google Alliance, Rebuff Microsoft

anastasd writes "Reuters is reporting that Yahoo might consider a business alliance with Google as a way to top a $44.6 billion takeover proposal by Microsoft. 'Yahoo management is considering revisiting talks it held with Google several months ago on an alliance as an alternative to Microsoft's bid, that source said. At $31 a share, Yahoo believes the bid undervalues the company, two sources said. A second source close to Yahoo said it had received a procession of preliminary contacts by media, technology, telephone and financial companies. But the source said they were unaware whether any alternative bid was in the offing.'"

36 of 273 comments (clear)

  1. I'd be sad if Microhoo goes ahead by _merlin · · Score: 5, Insightful

    Do I like Yahoo? Not really. But I don't really like Google or MS either. The less of these online service providers there are, the worse it will be for consumers. I hope Yahoo continues to exist in some form or another just so there are more players in the marketplace. That means more choice, more competition and a better experience for users.

  2. What's in it for Google? by EmbeddedJanitor · · Score: 5, Insightful
    Google has 4 times the search hits of yahoo and is growing. Why spend 45bn on a sinking enemy? Just wait a year or two and yahoo will be no more anyway. MS + yahoo are individually sinking in the service space and together they'll just sink faster. Sure Google must make some anti-trust grumblings, but in reality they must love the sight of their worst competitors sinking eachother.

    Google can use the 45bn in far better ways by cutting into new markets & technologies (eg. Android).

    --
    Engineering is the art of compromise.
    1. Re:What's in it for Google? by Amorymeltzer · · Score: 5, Insightful

      Yahoo is ANYTHING but sinking. Yahoo.com is still the number one most visited site on the web (check alexa). Now, Google happens to be number two, followed by youtube. Who in their right mind wouldn't want the top three websites? I'D shell out $45B if I had it.

      Not that it would happen, but imagine if Google acquired Yahoo. They'd have vast resources of hardware and user accounts at their dispense - two things that Google especially wouldn't mind having. A merger between Yahoo and Google groups? News? Oh, and did I mention they're the number one site on the web?!

      A more likely option, avoiding the anti-trust nonsense, would be Google purchasing some stock in Yahoo, or the two coming to some sort of mutual agreement such that Yahoo can consolidate and focus funds and Google gets some new toy.

      By no means is it a dumb idea for either of them. The only person who loses is Microsoft, and I think everyone can agree that's an acceptable loss.

      --
      I live in constant fear of the Coming of the Red Spiders.
  3. some other company by FudRucker · · Score: 4, Interesting

    too bad TimeWarner or CNN or some other big media company could not bail yahoo out, i rather see something like that than for microsoft getting their dirty paws on them...

    --
    Politics is Treachery, Religion is Brainwashing
    1. Re:some other company by OakLEE · · Score: 4, Insightful

      Oh you mean like this? Yah I think we've seen that one played out before and it didn't end well for the big media company. And just remember, AOL merged at its peak, Yahoo has clearly seen better days.

      --
      The sun beams down on a brand new day, No more welfare tax to pay, Unsightly slums gone up in flashing light...
  4. Yeah Yeah Yeah Just trying to get the bid up by olddoc · · Score: 4, Interesting

    Yahoo is just acting like this in order to get a higher price from MS.
    Google + Yahoo! wouldn't fly with the antitrust regulators.

    --
    Power tends to corrupt, and absolute power corrupts absolutely.
    1. Re:Yeah Yeah Yeah Just trying to get the bid up by Jeff+DeMaagd · · Score: 4, Insightful

      Google + Yahoo! wouldn't fly with the antitrust regulators.

      And they would automatically let Yahoo! + MS through?

  5. just jacking up the price by wannasleep · · Score: 4, Insightful

    They are just jacking up the price. The company will be sold. Once a company is in play, it is very hard to take it off the market.
    Once the directors receive an offer, it is their duty to figure out whether their shareholders are better off with Yahoo alone or not. If they figure out that it is better selling (I am sure they did already), it is their obligation under current Delaware law to auction the company. That's exactly what they are doing. There isn't a single transaction that closes at the starting price.
    If the directors decide that it is better going alone, it will end up with a Proxy fight and a lot of lawsuits (those will happen anyway)
    Right now, arbitrageurs are going long on Yahoo and short on MS.

    1. Re:just jacking up the price by cookedchicken01 · · Score: 5, Interesting

      They are just jacking up the price. The company will be sold. Once a company is in play, it is very hard to take it off the market.

      Once the directors receive an offer, it is their duty to figure out whether their shareholders are better off with Yahoo alone or not. If they figure out that it is better selling (I am sure they did already), it is their obligation under current Delaware law to auction the company. That's exactly what they are doing. There isn't a single transaction that closes at the starting price.

      If the directors decide that it is better going alone, it will end up with a Proxy fight and a lot of lawsuits (those will happen anyway)

      Right now, arbitrageurs are going long on Yahoo and short on MS. I really doubt this. They are not doing this just to jack up the price, I really think they are trying to avoid the takeover and are taking steps to try and defend themselves. This is a classic hostile takeover defense strategy. I'm pretty sure Yahoo! doesn't want to be acquired or merged with Microsoft. This takeover attempt was obviously hostile. Yahoo! has rebuffed Microsoft according to reports for a year. Do you really think a Stanford guy like Yang wants to see his life's work swollowed up by "the borg." There only chance to avoid the takeover is to find a white-knight like Google who can bail them out:

      From: http://investment.suite101.com/article.cfm/posttakeover_defense_strategies

      White Knight and White Squire Techniques

      Employing a white knight defense is often the best solution available
      to target companies. It involves finding a third party, a white
      knight, that a target company can partner with and which is considered
      a good strategic fit with the target. Finding such a white knight can
      result in justifying higher market capitalization of the target and
      making it more difficult/expensive for an acquirer to go through with
      the bid.

      Finally, a white squire defense involves finding a friendly and
      strategically suitable third party to buy a considerable minority
      holding in the target company that could be sufficient to block a
      hostile takeover without selling any of the crown jewels, selling of
      the entire company, or making any foolish counter bids.
    2. Re:just jacking up the price by wannasleep · · Score: 4, Informative

      Obviously, what you say is entirely possible. But even with a white knight defense, the acquirer better offer more than MS or it'll be a proxy fight and a gazillion lawsuits. From the point of view of the investor, it doesn't make a difference. Higher offer wins.

      Having said that, there are plenty of anti-takeover defenses. From the "Nancy Reagan defense" (just say no), to staggered boards, to poison pills (Yahoo has one). As Peoplesoft teaches, there is nothing that can stop an acquirer determined to buy at whatever price.

      Now, some math to predict what's gonna happen. There are roughly 1.5B shares. 25% of the shares changed hands on Friday. You can bet that most of them, say 20%,ended up on the hands of arbitrageurs. Legg Mason, a hedge fund has 8% and 11% are in the hands of another hedge fund. That makes 40% of the shares in the hands of people in search of the highest return, and screw everybody else. Most of the institutional holders are generally sympathetic to management, but they hold roughly 50% of the company (excluding the two hedge funds I mentioned before and what they sold in these few days). MS only needs another 10%. If MS are smart, they have already accumulated at least 5% (they have 10 days to report any ownership higher than 5% to SEC). Now on Jan 29 and 30 the stock volume spiked. Just the excess volume (over average) is 10% of the shares. Any guess who may have bought those shares? Watch for MS coming out next week with a 10% ownership.

      So, let's say that Yang doesn't want to sell. He's got little or no stock. Filo has 5% of the Yahoo stock. The board may be loyal to Yang, but it must be very careful because the Revlon Duties have been triggered and they impose no loyalty. Once the company is in play, the CEO counts only as much as he can control the board.

      So, here is what's gonna happen: if MS doesn't raise the price enough and Yahoo sells, MS (or another acquirer) and the hedge funds stay below 15% ownership to not trigger the poison pill. At the upcoming shareholders meeting (should be in May or June), a proxy fight erupts, and MS asks the poison pill to be repealed. The arbitrageurs vote yes, and somebody buys Yahoo. Most likely MS, but if somebody else has $50-60B, why not? The hedge funds don't care who wins as long as the company is sold.

  6. Hype on something unlikely to happen... by webword · · Score: 4, Insightful

    From the article...

    "Few natural bidders exist beside Google
    that could engage in a bidding war, and
    Google would be unlikely to win approval
    from antitrust regulators, some Wall Street
    analysts said on Friday."

    So, um, it's not likely to happen.

    ** Yawn **

    It's safe to move along.

  7. Re:What does Yahoo do exactly, that gives them wor by protohiro1 · · Score: 4, Insightful

    500 million users. $3.75 billion a year in profit. Market cap of $40 billion.

    --
    Sig removed because it was obnoxious
  8. Re:undervalues? by Joe+Decker · · Score: 4, Insightful

    Well, they obviously don't believe the share price represents the value of the company.

    So, they could buy the stock for $12, thought it was worth more than $31, and weren't buying more?

    I find their lack of faith ... or honesty ... or something ... disturbing.

  9. Yahoo is popular outside of the US by kylehase · · Score: 5, Informative
    Here in Japan Yahoo is huge. Yahoo is the default portal for many Japanese on their computer and mobile browsers, in fact all Softbank (formerly Vodafone in Japan) phones don't have an Internet button but instead a Y! button. Unlike Americans who favor simplistic websites with lots of space for easy readability, Japanese tend to like cluttered pages with noisy interfaces. Perhaps it reminds them of the crowded streets and electronic billboards in Shibuya.

    Yahoo is also an ISP in Japan with a rather large penetration.

    --
    You want fun, go home and buy a monkey!
    1. Re:Yahoo is popular outside of the US by erwanl · · Score: 5, Informative

      Yahoo! in Japan is not Yahoo!. It's Softbank paying royalties to Yahoo! to use their brand, logo, and some of their technologies (like IM). That's why they have so many services that Yahoo US doesn't have (ISP, a leading auctions website...) Softbank bought the Japanese branch of Vodaphone (formely J-Phone, before Vodaphone bought it and screw it up). It's not a suprise that Softbank phone have a Y! button: it's the same company! Also, that's why there is no Japanese version of Flickr: because of their contract with Softbank, Yahoo! isn't allowed to release any product in Japanese.

  10. Google? No way. by rudy_wayne · · Score: 4, Interesting

    Over the past 3 months, Yahoo's stock has been dropping like a rock -- from $33 to $19. It jumped back up to $28 after the Microsoft takeover announcement, but that just means Microsoft will have to kick in another couple billion to get the deal through.

    And it also means that Google would have to pay *EVEN MORE* than that in order to make a better offer than Microsoft. Why would Google spend $46+ Billion just to buy a competitor who is sinking fast? Just doesn't make sense. Google has a lot of money, but I doubt they're willing to spend *THAT MUCH* just to piss off Microsoft.

  11. Check your stats by EmbeddedJanitor · · Score: 5, Informative
    http://www.alexa.com/data/details/traffic_details/yahoo.com

    Google and yahoo are neck and neck (with google slightly ahead for the last while). That gives google 1 & 3, or 50% vs 30% if you combine youtube + google.

    Now look at http://finance.yahoo.com/q/bc?s=YHOO&t=2y&l=on&z=m&q=l&c=GOOG

    Yahoo on the way down and Google (relatively) up.

    Sure, Google could buy Yahoo for a quick rush, but in the longer term (1-2 years) yahoo will just fade by themselves unless they do something very interesting (which they have not done in a long time).

    --
    Engineering is the art of compromise.
    1. Re:Check your stats by Amorymeltzer · · Score: 4, Interesting

      Ambiguous graph aside, alexa still ranks yahoo.com number one. Over the past three months, yahoo beats google by 0.5% of the internet population. Digging through the info pages on both, Yahoo has twice the page views for each individual user. Putting together equivalent users with twice the page views is probably why Yahoo is ranked number 1 and Google number 2 over the past three months (1 and 4 for a week and 42 and 53 for yesterday). As far as my math goes, it seems that an ad on Yahoo would get seen on average twice more than one on Google.

      Can't argue with stocks, but Yahoo's never been good with making money - Google and Microsoft are. Yahoo is good because it's got controlling stakes in instant messaging and an enormous amount of people backing them and their community. If you can get any sort of money earner on those pages, that finance page won't count for shit.

      (I'd also like to point out you had to link to yahoo for that page)

      --
      I live in constant fear of the Coming of the Red Spiders.
  12. Re:What does Yahoo do exactly, that gives them wor by timmarhy · · Score: 4, Insightful
    i have to wonder about figures like that. 500 million users might be every account ever created, i bet there's 1/50 of those that are active.

    i have a sneaking suspicion there is another smaller .com bubble forming. especially when yahoo start talking about being under valued at 44 billion.

    --
    If you mod me down, I will become more powerful than you can imagine....
  13. Re:microyahoogle by Penguinisto · · Score: 4, Insightful
    At first blush, your post is plausible... but I wouldn't be so certain ab't Yahoo's future prospects. This is the same company that managed to survive the dot-bust in spite of really not being supposed to.

    They're #3, but like Google, they came by that position honestly (MSN got to its slot by 'dint of default'). It may be anecdotal, but Yahoo has a lot of income that comes in from places that you and I may find unlikely. They also have a rather solid set of services that 1) doesn't require Windows or a Passport Account, and 2) is relatively uncluttered and straightforward when compared to MSN. When it comes to non-search functions, Yahoo is actually IMHO better than Google in a lot of areas, simply because those areas don't have that 'beta' feel to it that Google sometimes does, or that 'we require possession of your soul before installing this' feel that the MSN does (e.g. messenger services*).

    While I pretty much use Google for most of my stuff nowadays, There is still Yahoo Finance, among a bucket of little things that make it useful to me.

    This is just anecdotal, but I know I'm not alone, and Yahoo does have a large and loyal following. I could see them diminish over time perhaps, but not necessarily die off.

    /P

    * I use Pidgin everywhere now, but long ago, my Mac wound up with MSN and Yahoo Messenger on it due to social and work demands... and GAIM wasn't IMHO a viable option there.

    --
    Quo usque tandem abutere, Nimbus, patientia nostra?
  14. Re:Their (lack of) privacy policy by cheater512 · · Score: 4, Interesting

    They handle so much data that to me it doesnt matter too much about their privacy policy.
    It is impossible for them to be reading my email or anything else I wouldnt like.

    Google Maps is made by Aussies you know. ;)
    Its far better than WhereIs for most things although it doesnt function as a phone book.
    I hate WhereIs's UI.

  15. Google Wants to Stop This Takeover by cookedchicken01 · · Score: 5, Interesting

    Check out this blog post by Google's Senior Vice President and Chief Legal Officer, David Drummond on Google's Corporate Blog. Google clearly sees this deal as a direct threat to the future of the Internet. They are not going to let Microsoft walk all over them like Netscape. Microsoft's bid for Yahoo! was a declaration of war:

    Yahoo! and the future of the Internet

    2/03/2008 11:45:00 AM

    Posted by David Drummond, Senior Vice President, Corporate Development
    and Chief Legal Officer

    The openness of the Internet is what made Google -- and Yahoo! --possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It's what makes the Internet such an exciting place.

    So Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It's about preserving the underlying principles of the Internet: openness and innovation.

    Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC? While the Internet rewards competitive innovation, Microsoft has frequently sought to establish proprietary monopolies -- and then leverage its dominance into new, adjacent markets.

    Could the acquisition of Yahoo! allow Microsoft -- despite its legacy of serious legal and regulatory offenses -- to extend unfair practices from browsers and operating systems to the Internet? In addition, Microsoft plus Yahoo! equals an overwhelming share of instant messaging and web email accounts. And between them, the two companies operate the two most heavily trafficked portals on the Internet. Could a combination of the two take advantage of a PC software monopoly to
    unfairly limit the ability of consumers to freely access competitors' email, IM, and web-based services? Policymakers around the world need to ask these questions -- and consumers deserve satisfying answers.

    This hostile bid was announced on Friday, so there is plenty of time for these questions to be thoroughly addressed. We take Internet openness, choice and innovation seriously. They are the core of our culture. We believe that the interests of Internet users come first --and should come first -- as the merits of this proposed acquisition are examined and alternatives explored.

  16. Re:Timing of the bid by cookedchicken01 · · Score: 5, Interesting

    Did anyone else find it funny that the bid also came the day after the DOJ stopped its oversight over all but one area of Microsoft's business practices? Unfortunately, slashdot and others reported it like the DOJ actually extended some kind of meaningful oversight, but in truth, just the opposite. "The US Department of Justice has extended its anti-trust oversight of Microsoft by two years. This only applies to the requirement that Microsoft make protocol documentation available to competitors, though. All of the other requirements have expired, and Judge Colleen Kollar-Kotelly did not give the states complaining the full five years of oversight they requested."

  17. Microsoft is making a mistake on this one by Christianfreak · · Score: 4, Insightful

    MSN is the default on new computers so the only people that use it are the ones that don't know any better. On the other hand pretty much everyone who uses Yahoo does so because they chose to do so. Microsoft has too much hubris to keep Yahoo's technology, they're going to change it all to Windows and .NET and just like what happened with Hotmail it will suck in then end.

    Where are those users going to go? I'd wager the vast majority of them will go straight to Google.

    Google doesn't need to buy Yahoo, they're going to get the users anyway

  18. Re:A dose of reality by ZombieRoboNinja · · Score: 4, Insightful

    >>Best way to prevent this inevitable evil? Force the infrastructure to become a shared resource of multiple companies by making it economically less efficient for all of them not to inter-operate.

    Fortunately, part of Google's current "sexiness" comes from them embracing various standards and open-source projects that allow them to "interoperate", whereas Microsoft famously tries to hold on to its "infrastructural lock-in" with stuff like MS Office document formats and file-system formats.

  19. Re:Lame chair joke by gaderael · · Score: 5, Funny

    Sorry, they are all lame. Besides, everyone knows the interns have a woodshop ...
    No, can't complete joke. Still lame. Not funny. No chair jokes have ever, can ever, or will ever be funny. Stop insulting our humor glands!
    Relax. Pull up a chair.
    --
    Anyone got a light for my sig?
  20. Re: A dose of reality indeed by Anonymous Coward · · Score: 4, Informative

    I don't think you understand what Google does. Your post infers that you see it as a technology company (you used the words innovation and openness, then go on to use the term "infrastructural lock-in like..." followed by "inter-operate" in the final paragraph). But in reality, Google is, at the moment, an advertising company that just so happens to specialize in technology... From Wiki:

    "Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues."
    -http://en.wikipedia.org/wiki/Google

    So, I congratulate you on being a postgrad of competition law, but knowledge of the law doesn't mean anything if you don't understand the subject that you are trying to apply it to (IE: an advertising monopoly, NOT a tech monopoly). But what do I know? I'm just a naive and biased "techie" after all.

  21. Re:Their (lack of) privacy policy by slyn · · Score: 4, Insightful

    I've always wondered, what exactly does/would Google get out of doing that? I use Gmail. If Google data mined my mail, they would get nothing. I don't use email with my friends (i'm in the age bracket that doesn't use email according to that one semi-recent /. article) so all my mail is either from colleges or "click this link" forum activation mail. In theory, the real data worth mining would be either of my parent's as both of them run their own businesses. However, what can they do with the data? Mine it so they can show targeted ad's to them for Quickbooks or Lexus-Nexus or whatever? Oh wait, they already do. Seriously, unless your dating Larry/Sergey/Eric's Ex, why would they ever care to look through your mail?

  22. You guys have it all wrong by WindBourne · · Score: 4, Interesting

    Argue all you want over who has what, but what you had AND have does not compare to what you can have. The reason that I say that is that Yahoo does not make it worth a techies time to either stay there OR come to them. Yahoo treats their techies like a bunch of well, yahoos. Very little incentives to stay there. In fact, they have treated their sales ppl like Gods, and yet these are the bozos who will leave a company at the first wind.
    MS USE to have something to offer by having a stock that would increase. But the company overall was worthless which is why once somebody made the money via stock, they are gone. These days, MS stock is over priced and has not really changed in price for a long time. Worse, they have also gone to treating their sales ppl like gods, while the techies get far less.
    Google is still in that phase where not only does the stock continue to grow (overall), but the techies (those that come up with good ideas ) are treated decently. I suspect that the sales ppl are also treated well, but the techies can make a portion of the money on their ideas. In fact, Google will help you to spin off if good enough. The other 2 simply steal your work.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  23. Re:microyahoogle by dwater · · Score: 4, Informative

    Also, Yahoo! have a much better position in China that Google have. A lot of people here have a Yahoo! email address, but I don't know anyone with a Gmail address. Does Google Mail have a Chinese option, I wonder? I know Yahoo! does, and it even allows pop3 access for free, last I heard.

    Of course, that can change quickly...

    --
    Max.
  24. Re:Their (lack of) privacy policy by cheater512 · · Score: 4, Insightful

    But then its not really infringing on my privacy at all.
    I become a statistic in their models and anonymous.

    It happens everywhere.
    I'd rather it be Google than another company.

  25. Re:A dose of reality by Spy+Hunter · · Score: 4, Interesting

    The reason tech people don't worry about a Google monopoly is we realize Google is not and can not be a monopoly, because the markets Google operates in have low barriers to entry. Yes, techies trust Google more than they trust Microsoft, but trust in Google is not necessary to realize that Google simply can't acquire monopoly power the way Microsoft did. Without high barriers to entry it is impossible for Google to come anywhere *near* the market share percentages Microsoft continues to enjoy in the OS and office software markets (>90%).

    Furthermore, Google shows little interest in erecting barriers to entry; quite the opposite in fact, Google has always fought to keep those barriers *low*. Witness the ease of switching from GMail to another webmail provider: automatic forwarding and free POP/IMAP access make it far easier than, say, Microsoft's Hotmail. Also witness their lobbying for net neutrality: while there is obviously an element of self-interest in not wanting to pay ISP extortion fees, a non-neutral net could be a huge barrier to entry in Google's market, potentially in the end being to Google's benefit. So far, Google has rejected such tactics.

    --
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  26. Re:Their (lack of) privacy policy by Enderandrew · · Score: 5, Insightful

    Really?

    Is that why when the US government was demanding search data, that Google was the only company willing to butt heads with the government to protect privacy, while Yahoo, AOL and Microsoft all volunteered private data?

    To say that Google lacks a privacy policy is pure fiction. http://www.google.com/privacypolicy.html

    Next time check your facts.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  27. Re:Their (lack of) privacy policy by aussie_a · · Score: 4, Interesting

    Have you got somewhere from Google saying they don't do that? Because its certainly a typical move companies like Google, so it would follow that Google also does it.

    Although your claim at being able to predict the future does make me question whether or not you are a rational person when it comes to Google.

  28. Re:Their (lack of) privacy policy by gbobeck · · Score: 4, Informative

    They link it up with private data held by other companies, and then they sell it to other ad companies, who then go on to pester you, perhaps send you target you with potentially embarrassing ads. Or they sell the info to prospective employers.

    Have you ever read the Google and GMail Privacy Policies?

    Some key facts (read: not a 100% complete copy/paste from the site) from the Google Privacy Policy (http://www.google.com/privacypolicy.html):

    Google adheres to the US safe harbor privacy principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement, and is registered with the U.S. Department of Commerce's safe harbor program.

    * Information you provide - When you sign up for a Google Account or other Google service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our advertising programs, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Google services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.

    For services Google offers which do not require a Google account or personal information, they may collect the following types of information:

    * Google cookies

    * Log information - When you use Google services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

    * User communications - When you send email or other communication to Google, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

    * Affiliated sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to Google in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

    * Links - Google may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising.

    * Other sites - This Privacy Policy applies to web sites and services that are owned and operated by Google. We do not exercise control over the sites displayed as search results or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

    Google only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:

    * Providing our products and services to users, including the display of customized content and advertising;
    * Auditing, research and analysis in order to maintain, protect and improve our services;
    * Ensuring the technical functioning of our network; and
    * Developing new services.

    Information sharing

    Google only shares personal information with o

    --
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  29. Re:Their (lack of) privacy policy by flappinbooger · · Score: 4, Insightful

    I'm fairly certain that Google is:

    a) Not typical

    b) Not all that predictable

    Rationale: How many other Google's are there? They've become a part of our LANGUAGE, that is not typical. Also - Everyone was predicting what the gPhone would be. They were wrong, it wasn't a "phone" it was a phone platform. Who predicted Google would be going after the 700MHz spectrum? Where is the Google OS?

    Not typical, not predictable. Is that good? Or bad? I don't know.

    --
    Flappinbooger isn't my real name