A $1 Billion Email Gaffe

Jake writes in with the story behind an explosive NYTimes scoop last week. It seems that the Times's pharmaceutical industry reporter, Alex Berenson, scored a page-one blockbuster when he revealed that Eli Lilly was looking to reach a settlement with federal prosecutors over the company's alleged inappropriate marketing of anti-psychotic drug Zyprexa. A settlement figure of $1 billion was mentioned. This scoop dropped into Berenson's inbox when a lawyer for one of Lilly's retained firms mis-addressed an email to a colleague with the same last name as that of the Times reporter. Some online observers are speculating that auto-complete is to blame, but this has not been confirmed.
Update: 02/08 17:19 GMT by KD : Jake writes in with an update: it seems that while Berenson did receive a misdirected e-mail from Pepper Hamilton, that e-mail did not contain a detailed description of the status of the Eli Lilly settlement talks. Berenson got his story from other sources.

Comments

Re:The best part is,

[MightyMartian]

If these guys would use PGP or some other form of encryption, then even if you did send something critical like that to the wrong address, it wouldn't be so devastating. The technology to protect email has been around for nearly twenty years.

I take ten milligrams of Zyprexa every day

[MichaelCrawford]

I take it for my schizoaffective disorder. I didn't make the decision to take Zyprexa lightly - I was and still am concerned it could give me diabetes.

But schizoaffective disorder is a devastating illness: it's just like being manic-depressive and schizophrenic at the same time. The risperdal I took previously for my psychotic symptoms wasn't working anymore. From 2003 through 2007, I was in the emergency room five times for psychiatric reasons, culminating in an ambulance ride to the mental ward, where I stayed for three weeks.

The Zyprexa completely eliminates the paranoia and visual hallucinations I would otherwise have almost all the time. It also brought me down from the bipolar mania that led to my ambulance ride, and prevents me from getting manic anymore.

As a result of taking it, I am able to hold a steady job - and a good one - as a software engineer, to provide for my wife and to pay her University tuition.

I've heard rumours that Zyprexa might be withdrawn from the market. I really hope that doesn't happen, as I've never had a medicine work so well.