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6% of Web Users Generate 50% of Ad Clicks
pcause writes "A recent study finds that 6% of Web users generate 50% of the click-throughs. Worse news for advertisers: these clickers are not representative of the population as a whole, most have incomes under $40K, and their clicks are not related to any offline buying. (They are mostly males between 25 and 44 years of age.) The number of clicks on an ad campaign is also not strongly correlated with brand awareness for the ads' subject, according to the study. This is bad news for ad-supported Web sites and businesses, as rates should drop if the Net economy begins to take these findings seriously."
The remaining 50% are made up of people who just gotta punch that monkey!
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
I propose limiting their ad clicking on the ISP side with advertising traffic shaping. It is an unfortunate market reality, but these ad-clicking hogs are wasting valuable advertising bandwidth for the rest of the users, and it must be stopped.
Don't let 5% of the ad clickers ruin the internet "experience" for the rest of the users.
If true, this 6% figure is good news. If it's really this small number of people, then it should be possible to track them down and kill them.
- Didn't you have ads in the 20th century?
- Not in our dreams! Only on TV and radio. And in magazines. And movies. And at ballgames. And on buses. And milk cartons. And t-shirts. And bananas. And written on the sky. But not in dreams! No sirree!
My 0.02 cents
>> anyone who runs adds on a site like Penny-Arcade can be quite sure that any click throughs are exactly the type of people they want to reach
Retards?
Heavy clickers are also relatively more likely to visit auctions, gambling, and career services sites
So basically they're unemployable opportunists with no ability to assess risks.
The surprise here is that it took three companies working together to figure this out.
Blank until
The Flash-based "Talking Woman" has helped me.
When Mom calls long distance, Talking Woman is cheerful and polite in the background. Mom thinks I've finally found a nice girl and given up computers.
Rich And Stupid is not so bad as Working For Rich And Stupid.
5 clicks=0.01 percent of your ad clicks ;-}
So you've had 5000 ad clicks in the past 10 years.
5000/(365*10)=1.37 clicks per day.
Why are you encouraging them (advertisers)?
They're in Innsmouth, they look vaguely squid-like and they're totally insane. What more do you need to know?
It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
"Dummies. We click, so you don't have to."
Let me know when your research grant kicks in. In the interest of the greater scientific good, I'll happily volunteer to let you give me a wad of cash and observe how I spend and/or save it.
Not sure why, between emails from my girlfriend and not-even-spam messages from (straight) porno sites, but it does.
If you're @ the googleplex please make sure gmail knows I'm straight! I am much more likely to click if it seems likely there's nekkid womenz on the other end.
I was following you up to that last point.
Cooking at home is a GREAT thing to do....better for you, less additives (cooking from scratch), and can be fun alone or with friends.
But, "unecessary items like BEER"?!??! Dude, get your priorities straight, I mean, beer is a food group all of its own!! I would have a VERY hard time making a roux, without beer. I usually set out 2-3 beers, and that's about how long it takes to make a really good dark one.
Light travels faster than sound. This is why some people appear bright until you hear them speak.........