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6% of Web Users Generate 50% of Ad Clicks

Posted by ryuzaki0 on from the born-to-click dept.

pcause writes "A recent study finds that 6% of Web users generate 50% of the click-throughs. Worse news for advertisers: these clickers are not representative of the population as a whole, most have incomes under $40K, and their clicks are not related to any offline buying. (They are mostly males between 25 and 44 years of age.) The number of clicks on an ad campaign is also not strongly correlated with brand awareness for the ads' subject, according to the study. This is bad news for ad-supported Web sites and businesses, as rates should drop if the Net economy begins to take these findings seriously."

9 of 341 comments (clear)

  1. The remaining 50% by HTH+NE1 · · Score: 5, Funny

    The remaining 50% are made up of people who just gotta punch that monkey!

    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
    1. Re:The remaining 50% by 6Yankee · · Score: 5, Funny

      Punching? I find spanking it to be much more rewarding.

  2. We must do something about this. by whyde · · Score: 5, Funny

    I propose limiting their ad clicking on the ISP side with advertising traffic shaping. It is an unfortunate market reality, but these ad-clicking hogs are wasting valuable advertising bandwidth for the rest of the users, and it must be stopped.

    Don't let 5% of the ad clickers ruin the internet "experience" for the rest of the users.

    1. Re:We must do something about this. by BeeBeard · · Score: 4, Funny

      But what about those of us who are too lazy to even click on an ad, but still want this "experience" of which you speak!?

      If only there were some way of putting the ads on the screen without even having to click on them. Perhaps the ads could even be in separate browser windows that are created and filled with ad content automatically--"popping up," if you will, onto the screen? That way, the user can take full advantage of valuable money-saving opportunities without having to complete the arduous task of clicking a mouse button!

      Dare to dream, dare to dream.

  3. This is good news by oni · · Score: 5, Funny

    If true, this 6% figure is good news. If it's really this small number of people, then it should be possible to track them down and kill them.

  4. Sorry, had to by alx5000 · · Score: 5, Funny

    - Didn't you have ads in the 20th century?

    - Not in our dreams! Only on TV and radio. And in magazines. And movies. And at ballgames. And on buses. And milk cartons. And t-shirts. And bananas. And written on the sky. But not in dreams! No sirree!

    --
    My 0.02 cents
  5. Like thousands of other /.ers... by Dystopian+Rebel · · Score: 5, Funny

    The Flash-based "Talking Woman" has helped me.

    When Mom calls long distance, Talking Woman is cheerful and polite in the background. Mom thinks I've finally found a nice girl and given up computers.

    --
    Rich And Stupid is not so bad as Working For Rich And Stupid.
    1. Re:Like thousands of other /.ers... by skeeto · · Score: 5, Funny

      When Mom calls long distance,

      So calling the basement is long distance now? The phone company is ripping you off, man.

  6. Slogan by JonTurner · · Score: 4, Funny

    "Dummies. We click, so you don't have to."