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6% of Web Users Generate 50% of Ad Clicks
pcause writes "A recent study finds that 6% of Web users generate 50% of the click-throughs. Worse news for advertisers: these clickers are not representative of the population as a whole, most have incomes under $40K, and their clicks are not related to any offline buying. (They are mostly males between 25 and 44 years of age.) The number of clicks on an ad campaign is also not strongly correlated with brand awareness for the ads' subject, according to the study. This is bad news for ad-supported Web sites and businesses, as rates should drop if the Net economy begins to take these findings seriously."
The remaining 50% are made up of people who just gotta punch that monkey!
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
I propose limiting their ad clicking on the ISP side with advertising traffic shaping. It is an unfortunate market reality, but these ad-clicking hogs are wasting valuable advertising bandwidth for the rest of the users, and it must be stopped.
Don't let 5% of the ad clickers ruin the internet "experience" for the rest of the users.
If true, this 6% figure is good news. If it's really this small number of people, then it should be possible to track them down and kill them.
- Didn't you have ads in the 20th century?
- Not in our dreams! Only on TV and radio. And in magazines. And movies. And at ballgames. And on buses. And milk cartons. And t-shirts. And bananas. And written on the sky. But not in dreams! No sirree!
My 0.02 cents
The Flash-based "Talking Woman" has helped me.
When Mom calls long distance, Talking Woman is cheerful and polite in the background. Mom thinks I've finally found a nice girl and given up computers.
Rich And Stupid is not so bad as Working For Rich And Stupid.