6% of Web Users Generate 50% of Ad Clicks

pcause writes "A recent study finds that 6% of Web users generate 50% of the click-throughs. Worse news for advertisers: these clickers are not representative of the population as a whole, most have incomes under $40K, and their clicks are not related to any offline buying. (They are mostly males between 25 and 44 years of age.) The number of clicks on an ad campaign is also not strongly correlated with brand awareness for the ads' subject, according to the study. This is bad news for ad-supported Web sites and businesses, as rates should drop if the Net economy begins to take these findings seriously."

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OT: I want to use your tag line

[maillemaker]

I would like to use your tag line. I can't find how to edit my tag on Slashdot anymore. I dug all around in preferences and could not find it. Where do I go to modify my tag line?