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Yahoo Seeking Partnership With News Corp.
rattlesoft tips us to a Washington Post report that Yahoo is now seeking a partnership with News Corp. A related Reuters article notes that analysts are skeptical of such a deal. From the Post:
"Yahoo is talking with a number of potential partners, possibly as a way to either stave off future Microsoft offers or in an effort to drive up the software giant's offer. The talks between News Corp. and Yahoo ... may signal a resumption of discussions that took place last summer between the two media giants that quieted during the fall. Such a combination would make News Corp. the largest single shareholder in a Yahoo/Fox Interactive unit. That would marry the world's most popular social-networking site, MySpace, with Yahoo's 4 billion page views per month to make a formidable opponent for Google."
I realize they're competing in market share and some products, but would that make them opponents? As far as I'm concerned, I use Google search (and a lot of other Google stuff) and this deal wouldn't make me change anything.
I don't see this as competing with Google's targeted ads at all (except in market share, and it's nowhere near enough to be a serious competition in that).
Maybe I'm missing something though.
Tie two birds together: although they have four wings, they cannot fly. (The blind man)
What Yahoo is trying to say is : "Anything but Microsoft. ANYTHING !"
this one time... at computer camp... I shoved a linux cd in my windows computer
I think the most important message here is that search engines should be obliged under law to insure the integrity of their search algorithms and that any deviation is documented and transparent. It would be scary if one of the worlds biggest search engines overweighted Fox News in searches for factual information, downplaying Reuters, etc. I'm not saying Fox makes stuff up but they certainly have their own, shall we say, house style.