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Yahoo Seeking Partnership With News Corp.

rattlesoft tips us to a Washington Post report that Yahoo is now seeking a partnership with News Corp. A related Reuters article notes that analysts are skeptical of such a deal. From the Post: "Yahoo is talking with a number of potential partners, possibly as a way to either stave off future Microsoft offers or in an effort to drive up the software giant's offer. The talks between News Corp. and Yahoo ... may signal a resumption of discussions that took place last summer between the two media giants that quieted during the fall. Such a combination would make News Corp. the largest single shareholder in a Yahoo/Fox Interactive unit. That would marry the world's most popular social-networking site, MySpace, with Yahoo's 4 billion page views per month to make a formidable opponent for Google."

29 of 91 comments (clear)

  1. Great by Niten · · Score: 5, Insightful

    Just what we need -- another of the major players in Web content to fall under the News Corporation sphere of influence. As though they don't already do enough harm as it is, with their holdings in the traditional press...

    1. Re:Great by FireBreath · · Score: 2

      Not sure if I should.. but I always worry when these large powers get bigger.

    2. Re:Great by SolitaryMan · · Score: 5, Funny

      Not sure if I should.. but I always worry when these large powers get bigger.

      No, you shouldn't. Get back to shopping.

      --
      May Peace Prevail On Earth
    3. Re:Great by xedd · · Score: 2, Interesting

      Yahoo looks like a sinking ship to me. Sending out an SOS. It's like they're giving up. What is the corporate mentality now at Yahoo: do they see themselves as some sort of start-up seeking to make a big splash so they can get bought-up by a big corporation? How rinky-dink.

      And, News Corp! Christ, can they go any lower?

  2. Not exactly a "Google killer" ... by utnapistim · · Score: 4, Interesting

    That would marry the world's most popular social-networking site, MySpace, with Yahoo's 4 billion page views per month to make a formidable opponent for Google.

    I realize they're competing in market share and some products, but would that make them opponents? As far as I'm concerned, I use Google search (and a lot of other Google stuff) and this deal wouldn't make me change anything.

    I don't see this as competing with Google's targeted ads at all (except in market share, and it's nowhere near enough to be a serious competition in that).

    Maybe I'm missing something though.

    --
    Tie two birds together: although they have four wings, they cannot fly. (The blind man)
    1. Re:Not exactly a "Google killer" ... by Vectronic · · Score: 4, Insightful

      Time, is what you are missing...

      with the combined effort, and more importantly financial backing, Yahoo could over a year or two become equal or even greater than Google in many possibly most ways, even if they have to do it by buying out smaller companies, thus buying loyalty aswell as new customers.

    2. Re:Not exactly a "Google killer" ... by DuncanE · · Score: 5, Insightful

      No I think you're missing it.

      Try this...

      Type google.com into you address bar. You get a nice simple page with a box you type you query into.

      Now type yahoo.com. You get the kind of web pages that makes my eyes bleed with all the flashing stuff. Takes you a few seconds to fine the search box yeah?

      This is, in its simplest form, why yahoo isnt going to come anywhere near google.

      (and dont mention search.yahoo.com, cause my wife/grandmother/uncle/lowIQ friend is never going to figure that out)

    3. Re:Not exactly a "Google killer" ... by TRS80NT · · Score: 3, Insightful

      Load time.
      I'm on dial-up on one computer and several months ago had to drop Yahoo as my home page because of the bloat. You know how sometimes you want to use the Home icon to bail out of a situation. You want to know ASAP that things have stabilized.


      --
      Lorem ipsum dolor sit amet.
    4. Re:Not exactly a "Google killer" ... by Wite_Noiz · · Score: 2

      Actually... I think you're missing it.

      Yahoo isn't primarily a search provider, they're a content portal (at least, I think that's how they present themselves).

      I agree, their main site is very cluttered, but for their primary target audience it offers everything they need/want (since they can customise it).

      True, for people doing a search, Google has become popular because of its simple homepage - but personally, I haven't visited a search engine's homepage in months, because I use the search bar on Fx instead.

      On the subject of this merger, I'm a little worried.
      I joined Yahoo pre-95 when they pretty much were the WWW (well, them and Geocities, who they now own).
      I was fearful of the MS merger because I thought MS would bugger Yahoo's services (most notably Mail, that I use as an emergency account, and Flickr). But I feel that News Corp would be more interested in using the personal information to do their usual of swaying public opinion with well-placed and well-worded headlines/opinion features.

    5. Re:Not exactly a "Google killer" ... by beckerist · · Score: 2, Informative

      My homepage is: http://www.google.com/ig

      You can set up ANYTHING that has an RSS feed, there are modules (gmodules.com, though the root homepage defaults to google.com,) there is integration with gmail, google calendar, notepad, pages...I'm sure there's a plugin for just about any other site/function you want.
      I have not gone to yahoo.com with the sole exception of tracking my OWN site's search rankings since I discovered that page.

  3. Cry for help by bibel · · Score: 5, Interesting

    What Yahoo is trying to say is : "Anything but Microsoft. ANYTHING !"

    --
    this one time... at computer camp... I shoved a linux cd in my windows computer
    1. Re:Cry for help by eln · · Score: 3, Funny

      Maybe they wanted to be acquired by a big evil corporation, but they were concerned that Microsoft just wasn't evil enough.

  4. Google, Microsoft, News Corp by neonmonk · · Score: 5, Funny

    Seems Yahoo are quite familiar with the concept of 'Friends With Benefits'.

    Although in the case of Microsoft they're also familiar with daterape.

  5. Yahoo in decline, MySpace in decline... by Undead+Ed · · Score: 2, Insightful

    Sounds like a marriage made in heaven.

    Ed

    1. Re:Yahoo in decline, MySpace in decline... by dc29A · · Score: 4, Informative

      How is Myspace in decline? Cite a source, please. Here.
    2. Re:Yahoo in decline, MySpace in decline... by g0dsp33d · · Score: 2

      I realize its not a valid source, but I got really annoyed with Myspace because of all the ads and crap it started loading. Not to mention the annoying music and themes everyone had. Facebook was cleaner and presumably gave me a little more privacy. Myspace randomly deleted my account with no notice and I never looked back.

      Now facebook is starting to get annoying with more ads (since the Microsoft buy-in) and the stupid new "applications". At least they don't have as many spam accounts. Kinda hoping they delete me too though. :)

      --
      lol: You see no door there!
  6. Just what the world needs by davmoo · · Score: 3, Insightful

    A major search engine aligned with Faux News. Talk about a propaganda mouthpiece...

    --
    I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
  7. F*ck Yahoo! by PontifexPrimus · · Score: 3, Interesting

    Fuck them, they ruin everything they get their greedy little mitts on; latest example is one of my favorite Firefox extensions, FoxyTunes. They were bought out by Yahoo! and subsequently had to replace the lyrics query that went to the open LyricWiki with Y!Music, which hardly contains any lyrics to the songs I listen to. Oh, and of course Yahoo! Music doesn't allow you to upload lyrics you transcribed yourself. I've started hating Yahoo! with a really serious passion lately...

    --
    -- Language is a virus from outer space.
  8. legislate by symes · · Score: 5, Interesting

    I think the most important message here is that search engines should be obliged under law to insure the integrity of their search algorithms and that any deviation is documented and transparent. It would be scary if one of the worlds biggest search engines overweighted Fox News in searches for factual information, downplaying Reuters, etc. I'm not saying Fox makes stuff up but they certainly have their own, shall we say, house style.

    1. Re:legislate by h4rm0ny · · Score: 2, Insightful


      Neither agreeing nor disagreeing with you, but pointing out that a bias can also be expressed in the selection and especially the omission of stories. Which I believe Fox is a case with Fox.

      --

      Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
    2. Re:legislate by TerribleNews · · Score: 2, Insightful

      The beauty of the internet, though, is that there are so many people and resources connected, all the time, that even if Yahoo became solely a right-winged-whack-job propaganda machine, there would still be a million-billion-zillion other places to look for your information. If people can't be bothered to corroborate what they read in the "news" when they've got the entire world's worth of knowledge available then no amount of legislation will fix that. If anything, legislation will make the problem worse, because any such law about truth in internetting will be all but impossible to enforce, but it will make the online news agencies seem just that much more credible to the gullible masses who believe that governments and corporations are out for their best interests.

  9. But what if you put it THIS way ... by justinlee37 · · Score: 5, Informative

    "The founder of social networking giant MySpace has claimed that the sale of the business to Rupert Murdoch's News Corporation last year for $580 million was a scandal and has demanded an investigation into his allegations that it was sold too cheaply.

    ...

    Greenspan alleges that the management of the company and chief executive Richard Rosenblatt in particular of hiding vital financial information about MySpace parent Intermix Media's performance in order to convince the shareholders that $580 million was a fair price for the business.

    'News Corp.'s valuation has increased by $12 billion since the transaction occurred just one year ago, and there are several independent analysts today that agree that Myspace is worth tens of billions of dollars," Greenspan said. "It is time everyone knew the truth about the 'hijacking' of Myspace and the individuals responsible for this eye popping theft.'

    ...

    Greenspan said that he found internal company reports which said that MySpace revenue grew at a rate of 1,289% a year between 2003 and 2005. The growth of the whole of the company, which included other units, was 52%, which is the figure which most shareholders were given, says Greenspan.

    Greenspan made $47 million from the sale of the company, which he left in 2003 amid an informal SEC inquiry and restatements of accounts, according to Reuters."

    http://www.out-law.com/page-7372

  10. This is very true by keirre23hu · · Score: 3, Insightful

    All this will do is obfuscate Yahoo! (tm) that much more. I like this deal more than the MS one, just because I shudder to think of the effect of the loss of either hotmail or yahoo mail or yahoo IM or MSN Instant Messenger on millions of users. And to date, I havent seen much positive come from the companies MS has procured, usually their services wither and die, while some parts get "assimilated".

    This potential deal does not make Yahoo/News Corp competitive with Google. Yahoo gets millions of hits from users who are looking for YAHOO CONTENT and SERVICES, Google gets millions of hits from users looking for other sites content or using Google's services which dont cleanly map against Yahoo. The only arguably competitive services are search, web email, and maps. I would argue that yahoo is already equal in search quality, close to parity in web email, and much superior in maps (google maps has given me faulty directions and even put addresses in the wrong places enough times that I switched back to Yahoo for that service). The thing is though, there is no incentive for users to switch over to Yahoo from Google. In order for them to actually line up competitively, Yahoo would require major architectural changes in the way they present themselves on the web, which would throw off many years of work for questionable results. I don't see it. I think if Yahoo! is going to be profitable again, they need to come up with "the next Big Thing", simply looking over at Google and saying were gonna compete with them isnt going to do it. Their web-presence is already cluttered to death, adding to it won't attract google's core search audience (people looking for clean simple accurate web search interface).

    1. Re:This is very true by Anonymous Coward · · Score: 3, Interesting

      I like this deal more than the MS one

      I definitely do not. Microsoft's bias is simple: They want windows to win, and in so doing want to make lots of money.

      If you've been paying attention to the issue for the past decade or so, then you'll know that News Corp's bias is much more complex and nefarious, and extends to utilizing its media influence to systematically press a political agenda. For example, with high confidence you could attribute the majority of the support for the Iraq war in the U.S., Britain, and Australia, to the specific influence of the massive collection of News Corp media. Their organization sets the media agenda from the top down, distributing the political message to all the lower employees to distribute. Then the sheer volume of this influence redirects the narrative of the entire national debate on a topic. This is no conspiracy theory, but is simply a plain and open fact.

      This is far more dangerous to the world than a question of operating systems.
  11. Am I the only one that thinks... by Yaa+101 · · Score: 5, Insightful

    That Rupert Murdoch is actually MUCH worse than Bill Gates?

    1. Re:Am I the only one that thinks... by huckamania · · Score: 2, Interesting

      I'm so tired of hearing this canard. Why not blame Intel or Dell or HP or Compaq or Gateway or IBM or Sony or Toshiba or my favorite, Treasure Chest Computers*. Microsoft won because they sold a commodity OS that ran commodity SW on commodity HW and they let pretty much anyone be a vendor. It's that simple.

      Apple didn't lose, so much as they could never grow as fast as all of the windows clone makers and Apple never benefited as rapidly from economy of scale and hyper-competition, which meant that their machines were more expensive, until recently. That's not a co-ink-a-dink.

      We could talk about the Amiga, Commodore or BeOS, the latter I still have the disks for, but what's the point. I used to visit the Amiga store and actually saved up enough to get a base system right before the went out of business, which I still love them for.

      Would you rather be running a PCjr or Warp? Don't blame MS for those, blame IBM. I had a PCjr and believe me it was worse then painful. To say that their reach exceeded their grasp would be telling. If you want Warp, I think I still have those disks for it as well.

      -------ON TOPIC------
      Yahoo! should fit in nicely at News Corp. I said the same thing when MS made their bid. I don't trust either and this deal won't alter my opinion, whether it happens or not.
      -------/ON TOPIC-----

      *They offered 12Mb free, which meant the sent a 52Mb HD instead of a 40Mb. Joy!

  12. Obligatory Simpsons Quote by Comboman · · Score: 2, Funny
    Homer: "I just invested in a company called NewsCorp"

    Lisa: "Dad, that's Fox."

    Homer: "Ahh! Undo, undo!"

    --
    Support Right To Repair Legislation.
  13. Re:Fuck Yahoo! by h4rm0ny · · Score: 5, Funny


    There - fixed that for you. ;) If you're going to say something, say it. No words are proscribed.

    Oh, and I agree.

    --

    Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
  14. Yahoo cannot stand alone by cryfreedomlove · · Score: 2, Interesting

    Good people who work at Yahoo are running for the hills. Even if they stay independent, there won't be anyone left to implement Jerry's secret plans to save Yahoo.