Newspaper Ad Network Shuns Google, Yahoo, MS

Posted by Zonk on Friday February 15, 2008 @06:51AM from the anything-you-can-do-we-can-do-better dept.

Ian Lamont writes "The New York Times, and the Tribune, Gannett, and Hearst companies have launched their own ad network, called QuadrantOne. It will let advertisers place ads on media sites in 27 major markets, and let them target readers by content type, demographic information, and online behavior. Notably absent from the deal: Google, Yahoo, and Microsoft. Both Google and Yahoo have their own ad networks focused on newspapers, but, as the article says, 'if newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.'"

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well then... by Sfing_ter · 2008-02-15 07:12 · Score: 4, Informative

Open Adblock control - insert domain... and there you have it, another empty space where annoyance used to be :D

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A computer once beat me at chess, but it was no match for me at kick boxing. Emo Philips