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Newspaper Ad Network Shuns Google, Yahoo, MS
Ian Lamont writes "The New York Times, and the Tribune, Gannett, and Hearst companies have launched their own ad network, called QuadrantOne. It will let advertisers place ads on media sites in 27 major markets, and let them target readers by content type, demographic information, and online behavior. Notably absent from the deal: Google, Yahoo, and Microsoft. Both Google and Yahoo have their own ad networks focused on newspapers, but, as the article says, 'if newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.'"
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