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What Makes Something "Better Than Free"?

Posted by Zonk on from the better-than-better-than-ezra dept.

Stanislav_J writes "In a very thought-provoking essay entitled 'Better Than Free' Kevin Kelly, Senior Maverick at Wired, probes the question of how thoughts, ideas and words that are so constantly, easily, and casually copied can still have economic value. 'If reproductions of our best efforts are free,' he asks, 'how can we keep going? To put it simply, how does one make money selling free copies?' He enumerates and explains eight qualities that can, indeed, make something financially viable — 'better than free.' A very timely article in light of the constant discussion of RIAA/piracy/copyright issues."

3 of 184 comments (clear)

  1. chocolate by Timesprout · · Score: 4, Funny

    nuff said

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
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    There is no dupe
  2. A COPY of an original article. by Anonymous Coward · · Score: 2, Funny

    This super-distribution system has become the foundation of our economy and wealth. The instant reduplication of data, ideas, and media underpins all the major economic sectors in our economy, particularly those involved with exports -- that is, those industries where the US has a competitive advantage. Our wealth sits upon a very large device that copies promiscuously and constantly.

    BETTER THAN FREE [2.5.08]
    By Kevin Kelly

    Introduction

    "I am still writing my next book which is about what technology wants," writes Kevin Kelly. "I'm posting my thoughts in-progress on The Technium, a semi-blog." Kelly is one of the three sages that I consult with regularly editorial matters pertaining to Edge. The other two members of the hitherto ultra-secretive "Council of Elders" are Stewart Brand and George Dyson. Here, he invites the Edge community to look over his shoulder and provide feedback on his latest thoughts.

    --JB

    KEVIN KELLY is Senior Maverick at Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999. He is currently editor and publisher of the popular Technium, Cool Tools, True Film, and Street Use websites. He is the author fo Out of Control.

    Kevin Kelly''s Edge Bio Page

    Better Than Free

    The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times. IT companies make a lot of money selling equipment that facilitates this ceaseless copying. Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free.

    Our digital communication network has been engineered so that copies flow with as little friction as possible. Indeed, copies flow so freely we could think of the internet as a super-distribution system, where once a copy is introduced it will continue to flow through the network forever, much like electricity in a superconductive wire. We see evidence of this in real life. Once anything that can be copied is brought into contact with internet, it will be copied, and those copies never leave. Even a dog knows you can't erase something once its flowed on the internet.

    This super-distribution system has become the foundation of our economy and wealth. The instant reduplication of data, ideas, and media underpins all the major economic sectors in our economy, particularly those involved with exports -- that is, those industries where the US has a competitive advantage. Our wealth sits upon a very large device that copies promiscuously and constantly.

    Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies?

    I have an answer. The simplest way I can put it is thus:

    When copies are super abundant, they become worthless.
    When copies are super abundant, stuff which can't be copied becomes scarce and valuable.

    When copies are free, you need to sell things which can not be copied.

    Well, what can't be copied?

    There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you'll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world.

    There are a number of other qualities similar to trust that are difficult to copy, and thus become valuable i

  3. WOW, Immediacy! by Anonymous Coward · · Score: 5, Funny

    Immediacy -- Sooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released -- or even better, produced -- by its creators is a generative asset.

    Yes, yes, this is exactly what I wanted, the whole article immediately available here, instead of having to click on the link!


    How much do I owe you? Where do I pay?