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Why Linux Doesn't Spread - the Curse of Being Free
Vlad Dolezal tips us to a philosophical take on why Linux hasn't grown to challenge Windows as the most popular operating system. According to the author, the reason is simple; Linux is free, and humans tend not to equate free things with being valuable.
"Here's what Compy McNewb sees. He can get both OS's for free. But one of them is worth over three hundred dollars, while the other one is worth nothing. 'That's not true!' I hear you scream. 'Linux is worth a lot! It's just being offered for free!' I know it's not true that Linux is worth less than Windows. It's far more valuable to the end user in terms of getting things done. But that's not what Average Joe Computer Newbie sees. He sees a free product versus a three-hundred-dollar product he can get free. It's all about the perception!"
I have a minor in marketing and economics, woohoo. Anyway...
This is the best example I can think of. There was a small watch company (can't think of the name off my head without getting out a textbook) who sold fairly high-end watches for about $500-$800 and sales were poor to flat. The company raised the price to around $1500 and sales went crazy. The higher price has a perceived higher quality, even if it doesn't.
Cars work that way, computers work that way. Of course price doesn't always equal quality, but it can and that is a that point is stronger in peoples minds.
Gone!
Tell him his new clothes are ready!
As far as I am considered, I hope Linux NEVER becomes mainstream.
I've been using Linux exclusively for 4 years and I love it, especially when all the freeloaders ask me
"You're in computers; my computer is acting up, can you take a look?"
"What operating system are you running?" I ask.
"Windows."
"Sorry, I can't help, I run Linux"
Ahh... Sweet peace and quiet, not only in my computer, but in my life also.
Fuck being an evangelist, it has caused nothing but pain for me and now I just want to be left alone.
I don't know the meaning of the word 'don't' - J
when i present ubuntu, i highlight the integration:
;)
- synaptic is a killer application, the dumbed down version is literally idiot proof
- when i click on a file, if a suitable program isn't installed, i get a prompt if i want it
- when i input a command and a suitable program isn't installed, i get instructions to install it
combined with my subtle RDF, it works quite nicely
A good example would be the whole source code thing. This is scary to a non-technical user. Maybe it shouldn't be, but it is. While it is possible to run Linux and never run in to any code, it isn't that hard to find something you want to do that needs source code. Maybe it is a driver or an app that is distributed only in source form. Well, compiling that scares people. You have to drop to a command line and you are going to get a shitload of text dumped at you that makes no sense. Even though the end result might be just as easy as running a visual installer in Windows, it doesn't FEEL as easy, it feels scary.
I could go on with a whole list of design choices Linux has made that are like this. Basically what it comes down to is that it doesn't seem as easy to a non-technical user. Even if the process is just as easy (and there are times when it certainly isn't) the fact that it involves something that looks highly technical makes it very intimidating. This is going to hinder adoption, of course. If people feel it is harder, they aren't going to want to use it or learn it.
Agree.
I usually say that it is a Good Thing that hardware usually doesn't support Linux. Hardware supports Windows, Linux supports hardware. This means that I can plug in a new wifi dongle, and not having to install this brand new networking management software, which comes on the driver disk, and happens to also include a driver somewhere that you can't really get without that whole new disgusting application.
After having to touch my mothers new Vaio laptop with Vista for a while, I realized that the biggest problem with Windows isn't Windows, it's that every application in the world that isn't a part of the original installation is fucking annoying. There were about a gazillion applications labeled Vaio, mostly duplicating already existing functionality (you know how every newly installed Windows OS has a pop up that welcomes you, and offers to show you some documentation? Her laptop had two - one from Windows, and one from Sony, with at least 50% the same content, and the other 50% being lot's of annoying "we have a Club Vaio we want you to be in - it doesn't do anything, but it at least has a cheesy name!" buttons). However, if you remove the annoying Vaio apps, suddenly the Fn+F#-keys stop working (you know, to change volume, brightness, monitor, etc), because that driver was apparently part of one of the most annoying applications. Which, of course, can't be downloaded and reinstalled from Sonys website, because the binary they have is broken.
You know when you come home to someone because "their computer is a bit slow", and you realize it's because it has Bonzai Buddy, Gator, 1 000 hits in Ad-Aware, and 50 or so viruses? You know the feeling? That's what I was feeling as I was booting the computer. For the first time.
So please, computer vendors: don't ever, ever sell computers with preinstalled Linux. I'll do it myself, thankyouverymuch, so that I will not have to be exposed to your "user friendlyness". Give me an plain, unmodified Ubuntu CD or something if you want, and a clean hard drive.
Hardware vendors: don't ever, ever release Linux drivers - I don't want to install a pop up blocker for my web browser to be able to change resolution on my monitor. Give me the specs and/or source code, and I'll let someone who's not an idiot write drivers.
Software vendors: don't ever, ever release fancy one-click Linux binaries - I don't want to get a million fancy, themed (not system themed - your own theme engine you developed, just to annoy me) pop ups and toolbar icons, just because I was stupid enough to actually wanting to use your product - I'm sorry, I will never do it again, now leave me alone! Give me the source code, and I'll let someone who isn't an idiot create a deb package that can actually be removed, and/or fork your product and make it non-horrible.