Microsoft's "Source Fource" Action Figures

RCanine writes "Microsoft is attempting to curry mind share with the 3-12 age bracket with their new event, the Source Fource, a series of developer-based action figures. Windows Vista Sensei, SQL Server Gal and some lame gender stereotypes presumably seek to rid the world of bearded, katana-wielding evil-doers. From the article: 'Between March 15th and April 15th 2007, the new super dudette will be offered and will be sent to developers who get their act together and attend at least two live MSDN Webcasts or two MSDN Virtual Labs, or one of each.'" I just can't figure out what to make of this, except that I hope someone can tell me if it blends. Or melts. Or burns.

Comments

Too much cash in MS marketing.

[AceJohnny]

Microsoft is the living proof that Marketing > Quality (as if anybody doubted that). They know that their marketing dept is their most important asset, and they can afford to pour cash at them. Hence their marketing people can afford to try out any wacky ideas and see what sticks.

That's the only explanation I can come up for this initiative. Anything else makes me want to obliterate humanity.

embrace, extend, extinguish - on names

[Tom]

I don't think it's coincidence that it sounds a lot like SourceForge.

I don't know why, but if I wanted to muddle a name, that's something I'd do: Create something that sounds much like it, is a bit childish and ridiculous, and try to make it popular.