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Microsoft Says Not All Ad Clicks Are Created Equal
kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."
I barely trust javascript from Google, I trust even less stuff from Microsoft, so how well would their algorithms work without client side scripts?
"Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
To spell it out...every time anything on slashdot mentions ads, the first 100 or so posts are people commenting on how they haven't seen ads in years. They make these comments like the signal to noise ratio needed to satisfy their massive intellect needs to approach 100%. Then of course they proceed to fill up all the comments with the noise of one person saying "Adblock..." and 99 saying, "me too".
- I don't care that you use AdBlock. If it's an ask slashdot about how to block ads, by all means post in response to that.
- I also don't care about all of you that don't even have a tv but must comment on every tv story.
- Nor do I care that Go is deeper than chess unless we're already discussing both of them (not just one).
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