Microsoft Says Not All Ad Clicks Are Created Equal

Posted by ryuzaki0 on Monday February 25, 2008 @06:05AM from the more-tracking-bloat-coming-to-a-site-near-you dept.

kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."

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Re:Equal ads by sm62704 · 2008-02-25 06:26 · Score: -1, Offtopic

I have lots of ads but you can't click on them. They're on TV, the radio, in the newspaper, on billboards, and on walls.

Hell, well lookey here, there's even an ad here at slashdot for my journal! How in the hell did that get there? Damn!

-mcgrew

--
mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest