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Sony Says Eee PC Signals "Race To the Bottom"
Alex Dekker writes "Sony's Mike Abary says in an interview, 'If [Asus's Eee PC] starts to do well, we are all in trouble.' Presumably by 'we' he means all the hardware manufacturers who sell over-priced, full-fat laptops. And he's not going to be too pleased when he sees the Linux-powered, sub-$200 Elonex One. Looks like what's bad for Sony may be good for the consumer." The CNet article mentions that a version of the Eee running XP is available in Japan now and will be coming to the US within weeks.
Remember when DELL said they'd create the first sub-$1000 PC and people just laughed at them? I never understand why people pay $2000 for a LAPTOP that can so easily be stolen, dropped or damaged. $200 for a email machine is more of the price range that they should be in.
"No one will really be free until nerd persecution ends."
The EeePC was promised to be around $200.00 and it currently sells for $299.00 most places $399 for the decked out version. nearly TWICE the promised price. all the others come in way WAY over as well.
Why buy a Eee PC when I can get a Dell cheapie of the moment with 12X the power at the same or LESS price. Last one I got was $369.99 on one of their 1 day sales. I can do way more than the eeepc and saved money.
I'm for the race for the bottom if the race is sanely priced. right now it's not.
Do not look at laser with remaining good eye.
Are consumers actually getting to the point where they buy what they need rather than the high end, of what they want?
Imagine if this were to happen to the automotive industry...
Seriously, did anyone read the whole thing? About two paragraphs are devoted to the whole 'race to the bottom' thing without explaining exactly why Sony thinks this a problem. The rest of the entry just goes on and on about all the cool things Sony sells and how many colors and textures the Vaio comes in.
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
This is slashdot, so we need a car analogy. And indeed, people continue to buy expensive cars even though most people will buy a cheaper car that fulfills their needs instead of going for the top of the line. The influx of cheaper cars (from Japan, I may add!) didn't kill off the top models, although it relegated them to a niche market. /enough/ and affordable laptop computers, and Sony knows this fully well. They have chosen to stick with the upscale market, and shouldn't complain about EEE and similar eating their pie more than Porsche should complain about Nissan eating theirs.
Similar for laptops -- most people will buy what serves them well, and not splurge on the top models. There's a good market for small, fast
Regards,
--
*Art
I'm a happy owner of the following mobile devices:
- Asus Eee
- Nokia 770
- Nokia N810
I'd learnt something in these years: we don't need powerfull fat heavy devices, we need smaller and lighter devices, we don't care about power. For power we have fat big desktop computers.
Did you use the Eee? It's the perfect device for a mobile world. Well, the internet tablets from Nokia would be the perfect devices but the qwerty keyboard of the Eee puts it in the first place. You can browse, play videos, music, chat, or do everything you need on that little screen. Sure, you won't feel comfortable using photoshop or any application that needs high resolution monitors, but that's not the target of the Eee.
Perhaps these companies (whether they be electronics manufacturers (Sony) or automotive manufacturers (GM), etc.) need to pull their heads out of their asses with respect to customer research.
LG did a bit of customer research, painted their washers and dryers red, and quadrupled sales overnight. Toyota made a tiny, efficient car (echo), and sales boomed. Asus made a PC that it figured would sell really well, and they were right, as a result of understanding their customers' CTQ's.
I love my eeepc because it's exactly what I need. Portable, durable, cheap and linux-based. Sony, Dell and the rest can produce what they want, but when it doesn't sell, it's nobody's fault but their own.
Quiz: True or False -- On a scale of 1 to 10, what is your middle name?
The influx of cheaper cars (from Japan, I may add!) didn't kill off the top models...
Not yet but American auto manufacturers are on life support. GM used to be huge. Remember the old saying that what's good for GM is good for the country? Probably before your time. As big as GM was in the day and as small as those upstart Japanese car makers were in comparison, there's been quite a turn around. That in an industry that evolves at a glacial pace.
The technology market evolves much faster. The technologies that should scare the bejabbers out of the status quo include:
That's our life, the big wheel of shit. - The Fat Man, Blue Tango Salvage
But they cost 10x as much and, despite Sony marketing assurances, alligator skin is not what people want a laptop to do. EEE delivers almost everything people care about in a laptop for an order of magnitude less than the competition. The reason it's selling for twice as much as expected is because it's a runaway hit and considered a good deal at $400. Used computers of the same weight sell for twice the price but offer only better screen size and keyboard. If they come with Windows, a used laptop does not offer much performance gain, and some significant performance losses, as well as a the usual Windows migration and software install pains. Good for Asus, EEE sells out as soon as they hit the shelves because people who don't care about GNU/Linux want it.
The entire article is nothing more then the an out of context quote. Cnet heard something they think might sound nicely controversial, plunks it in in an article that seemingly has no goal and watches the ad revenue stream in when as predicted slashdot picks it up, makes an entire story out of one quote and runs rampant with it.
Personally I think this is all overblown, offcourse Sony who operates at the high end for laptops will call a move for the cheapest laptop a race to the bottom and warn that if this catches on "better watch out", but you note that completly absent from this article is any condemnation of this, neither do they warn consumers about the Eee. He might as well be meaning that those companies who think they can only sell super expensive ones better watch out.
Oh wait, I am doing it wrong ain't I. Sony is the evil!
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Hmm. It seems to me that rootkitting your customer's computers is more like the REAL race to the bottom.
> First of all, all these little laptops are really cute
bullshit! it is really practical. as somebody who travels for about 4 hours every day on public transport i used to carry a 15" vaio laptop. even when i got that i was looking for a smaller laptop. over the 2 years i carried that laptop even though it was carefully packed and surrounded by padding the case was cracked and the harddrive killed by accidents while travelling by bus. even on the mac forums you will find people who want the old 12 inch macbook rather than the current 13 inch version. smaller is better if using public transport/bike/foot.
> you also buy computers more powerful than what you need because you MIGHT want to want decent quality video clips. You might want to do some video and audio editing,
i have never needed to edit audio or video. not even at home on my desktop. just something i have never needed to do.
> you MIGHT want to keep more than 8-16gb's worth of data on your computer, and
i can plug in my 150gb ipod as an external hd no probs. 32gb sdhc cards are available so it's only a matter of time i reckon before 64gb cards will be available. that's up there with the mac air.
> you MIGHT want to use the plethora of programs/ features that are found on XP that simply don't work that well or at all in Linux.
i could install xp on to the eee pc but as it already has firefox, thunderbird and open office 90% of what i need on the road are already there in an os that boots from cold in 25 seconds. a customer who saw my eee pc on wednesday who does powerpoint presentations on the road constantly saw that it displayed his powerpoint files and was half the size and 1/3 the weight and as he uses over head projection he can use the vga port no problems. he was in awe with the size of the power brick which was 1/4 than the usual laptop behemoth.
> I don't know about you, but surfing the internet on a 8" screen with a 800 x 480 resolution screen sounds like a nightmare, especially if you are used to even an SXGA. I personally think these are cute little gimmicks, but only time will tell for sure.
well i also surf on the 3" screen on my nokia e61i with no problems so i reckon by now that i'm used to using small screens (i've been using portable devices since the psion series 3a in 94).
for me the major decider in getting the eee pc was that i could view the 1000s of pdfs i need on a portable device with out having to scroll left and right to see a single line. that it does beautifully.
i would have gotten a olpc for the battery life and reader mode but they are not available in ireland.
i'm just glad that somebody is catering for this market.