Reznor Follows Radiohead, Offers Free Album

An anonymous reader writes "Convinced the current music business infrastructure (requiring artists to rely on labels) is broken, Nine Inch Nails front man, Trent Reznor, released his band's new album, Ghosts I — IV (Ghosts Volumes One though Four), on Sunday at 6 PM via his official site, marking yet another business experiment for this artist in the changing music market."

Comments

Reciprocity

[TheMeuge]

I can see this becoming a trend. Every headline about a band making millions in a matter of days by distributing their music online, is going to attract the attention of the other musicians. Eventually, they will catch on.

So what do you think will happen when more prominent artists start dropping the labels, realizing that they could make more money if they don't give 95% of their revenue away? I predict that the RIAA will tighten its grip, and try to work with Clearchannel to eliminate non-RIAA affiliated artists get in mass media (radio/TV). I don't think they are going to just sit around and let their cash cows drop out one-by-one.

Re:Reciprocity

[gsslay]

Every headline about a band making millions in a matter of days by distributing their music online, is going to attract the attention of the other musicians. Eventually, they will catch on. Unfortunately what works for Radiohead and NIN isn't necessarily going to work for other musicians.

For a start, they're not going to get tons of free publicity. Plenty of musicians already release their music for free, without expecting any payment. They don't get articles in slashdot. If lots of other musicians "catch on" they'll find the whole "band releases album on net" story is long past stale, no-one cares, and hundreds, never mind millions, aren't going to be made.

Re:Reciprocity

[guruevi]

Lots of those musicians (some of which I know personally or I bought a cd of them) don't play commercially either. They go to school and/or work and in their free time they make some high quality (good) music. If you buy their CD's direct, usually they'll throw in another CD or some other merchandise for free.

That's the way (in my opinion) music and a lot of other art should be made. In their free time while they also have a job either in or out the artistic/music business. If they are successful enough to live off the revenue generated from concerts and other stuff they make (if they're very successful) all the better for them, but at least THEY made it and you know they are good quality unlike the crap that is pushed now, some poor chap thinks he can sing and with a few hundreds of thousands in corporate backing he/she is promoted to death.

As soon as independent music starts to catch on, the radio stations will have to follow. Who'll listen to a radio station that has only some RIAA-promoted garbage on it while there are other sources that play high(er) quality music? It'll take a time but my last CD purchase from a promoted label was in 1999 and I know quite some people that do the same so next generation might be better off than us.

Re:Reciprocity

[cgenman]

You still need promotion, experience, and funding. To a fresh-faced band that is just breaking out of their home town, the prospect of someone coordinating and fronting the money for a 500k dollar video + a 40 city tour is very attractive, especially if they can get said band into rotation on MTV and Clearchannel. They're hitmakers, and everyone wants to be a hit.

Labels will probably continue to have a place for a long, long time.

Re:Reciprocity

[routerl]

The free publicity is a function of the band/musician's pre-existing popularity. As you point out, releasing music online and for free does not generate publicity for unknown acts.

If a lot of famous musicians catch on, every one of their online releases will generate publicity simply because every one of their offline releases generates publicity. Maybe not slashdot, but music publications will certainly make a big deal of, e.g., the new Sheryl Crow record (example chosen due to its low probability).

The publicity problem with releasing music online is the same problem facing any online release of anything; you can only count on your work being found by people who are already looking for it. As for generating revenue, I am not yet familiar with a business model that works well, but each new experiment (i.e. first Radiohead, then Trent Reznor) leads to new alternatives and, in the spirit of science, if we keep experimenting we're bound to find something that works.

Re:Reciprocity

[element-o.p.]

Have you tried it? My wife's drum instructor spent years playing clubs like mad trying to catch his big break. Eventually, he dropped out and got a day job in IT. He's easily one of the best drummers I've ever heard. My cousins are in Nashville trying to get their big break, but after a couple of years there, they have realized that for every band that gets signed, there are hundreds more of equally -- if not more -- talented bands that never end up in the right place at the right time. My brother and some of my best friends are currently playing every gig they can line up trying to promote their band. All of them are incredibly talented (in fact, I played a gig with one of them and his wife this weekend, and it went incredibly well).

IMHO, success in the music biz is more about luck and timing than talent. There are plenty of mediocre musicians who "knew somebody" and got lucky and plenty of very, very talented artists who are still unknown. Your music may speak for itself, but unless you can get it out there where the right person hears it, you'll never be "discovered", no matter how good you are.

Starting to figure it out.

[CastrTroy]

Finally, these bands are starting to figure it out. No, not the whole online distribution thing, but the how to do it well thing. I think this is the first offer I've seen like this where you can actually listen to it and sample without opting for the free download. Also, the pricing seems right. $5 for the download album is pretty respectible. However, $10 for the 2CD set makes it really tempting to get the actual CD.

Re:Not Typical NIN, Give It A Listen!

[sm62704]

Not Typical NIN

Is there such a thing as "typical NIN"? Quake players cheered when we heard Reznor was doing the sound for Quake II, and they said the same thing, "not typical NIN".

I think that's one of the best things about that band - there is no such thing as "typical" NIN.

Real significance: Free as in Freedom

[chainLynx]

TFSummary (and TFA) leaves out the most important part about this news: that the album is free as in freedom, not just free as in beer. It's released under a creative commons license, which means that he (or the **AA) can't go after you if you share the album online. AFAIK, this is the first high-profile album release under a CC license (I don't believe Radiohead's was under a CC license).

Re:Real significance: Free as in Freedom

[Piata]

Someone mod this up. This is nothing like Radiohead's release. Reznor is providing high quality tracks under a non-commercial CC license in addition to a bunch of buying options. Radiohead was just dicking around, this is exactly how it should be done. Reznor himself put it on the Pirate Bay, preempting and silencing the whole piracy debate in one fell swoop.

The man is a genius. This more than anything signifies the end of the known music industry and it's about time.

Re:Not Typical NIN, Give It A Listen!

[Machtyn]

From your quoted section, it sounds like Reznor and the rest had some major jam sessions recorded and produced it for release. Stuff like this is probably rarely recorded, and if so, even more rarely released. A lot of good music is lost like that, because it's not "polished" for the labels or it is only played in bars, clubs, etc.

There are a few groups out there, when they jam, it's better than most other's "polished" releases.

Re:NIN Official torrent

[Bored MPA]

He didn't upload it till after he got Digged I think. Definitely should have planned for that in the first place and offered a torrent, but I suspect he was trying to collect data on who came back for the full album. i'd certainly be curious...

Re:Alternative music.. alternative methods

[The Ultimate Fartkno]

My good man, you can say what you want about The Carpenters, and you can mock Neil Diamond all you want, but I will DAMNED well not sit here and allow you to say another unkind word about Barry Manilow. The man wrote the Band-Aid song, you Philistine! THE BAND-AID SONG!! Harrumph.