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Industry Group Sponsors College Course To Create Fake Blog

Scott Jaschik writes "At Hunter College, professors are debating the ethics of a course in which an industry group paid for a class to develop a fake student who would write a fake blog to discourage other students from buying knockoff products. The controversy involves both commercial interference with academic freedom and the ethics of 'guerilla marketing.'"

3 of 124 comments (clear)

  1. Maybe this was a class about irony by pembo13 · · Score: 5, Funny

    Cooperate sponsored fraud in order to deter legal purchases of questionable knock-off products.

    --
    "Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
  2. OUTRAGE! by Urger · · Score: 5, Funny

    As a Hunter student I am outraged that I was not monetarily compensated with part of this graft.

  3. Re:Fake Blog, Fake Student- by jimdread · · Score: 5, Funny

    Authenticity and originality are key to the youth demographic and they know it.

    Once they work out how to fake authenticity, they'll crack the youth demographic wide open.