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Apple Targeting Business World for the iPhone

Posted by Soulskill on from the we-will-add-your-technological-distinctiveness-to-our-own dept.

The New York Times is running a couple of stories about the future of the iPhone in the business world and Apple's plan to maintain control of application development. Now that the iPhone SDK has been released and the "App store" has been demonstrated, Steve Jobs is pushing for the adoption of the iPhone as a standard business tool. In addition, a venture capitalist named John Doerr has launched a $100 million "iFund" to spur development of applications for the iPhone. From the NYTimes: "Mr. Jobs was upfront that there are limitations on what applications can do. He talked about bans on pornography and malicious programs. He also said Apple will not allow any application to be installed on the machine other than through the iTunes store. Nor will applications be permitted that enable an end run around Apple's deals with wireless carriers. Many questions remain unanswered. How much streaming video will Apple allow, because the iPhone is such an interesting video device? Mr. Jobs did say that the application development environment will have a lot of capabilities for video playback. Will Apple allow a service like Last.FM to offer streaming music on the iPhone?"

5 of 338 comments (clear)

  1. Re:When? by imamac · · Score: 5, Informative

    So how can you be targeting businesses with this product then? In the announcement Apple said they were working on a way for buisiness to release applications internally. They seemed to imply without the need for iTunes.
  2. Re:Exchange by imamac · · Score: 5, Informative

    Watch the video of the announcement yesterday. The Exchange compatability is the best I've ever seen.

  3. Re:Limitations by imamac · · Score: 5, Informative

    As I mentioned in another post, Apple said they would announce a way for companies to release applications internally.

  4. Re:Lost chance to build up Juggernaut momentum by CrackedButter · · Score: 4, Informative

    In the press conference, Phil Schiller actually mentioned the opposite and there will be a system in place for enterprise software to be distributed outside the App store.

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    Jonathanjk.com
  5. Re:Limitations by keytoe · · Score: 4, Informative

    You cannot install any apps on the actual phone without a certificate. Period. XCode will throw a build error if you try. I'd provide a link to the relevant section in the documentation, but you have to have the SDK to read them. For proof, look in the 'iPhone OS Programming Guide'. In the 'Development Environment' chapter read the 'Working With a Device' section.

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    Culture is more than commerce