Norwegian Broadcaster Evaluates BitTorrent Distribution Costs

FrostPaw writes "An experiment was conducted recently by Norwegian broadcasting company NRK involving the release of the series 'Nordkalotten 365' (a wildlife program) in a DRM free format using BitTorrent. One of the broadcasters has posted the approximate figures for the overall distribution costs, and discussed his reasons for doing so. Their estimated cost for using Amazon S3 to offer the files through HTTP/FTP/etc. come to approximately 41,000 NOK (about $8,000 US). However, when using the Amazon servers as the originating seed and utilizing BitTorrent, their total cost for distribution of the entire project, thanks to generous seeds, would amount to approximately 1,700 NOK. The post with the original figures is available only in Norwegian.