Intel Ramps Up 45nm Chip Production, Announces 'Atom' Line
Multiple readers have written to tell us of the latest developments out of Intel. Earlier this week, Intel announced the Atom brand of low cost, low power consumption processors. The CPUs, measuring only 25 square millimeters, are the result of the Silverthorne and Diamondville projects. The announcement has caused this CNet columnist to question whether Intel can "spur innovation in ultrasmall devices the way it has in the PC and server industry." Concurrently, Intel has increased its production of 45nm processors to a rate of roughly 100,000 chips per day. As TG Daily notes, the massive investments Intel has made into chip production will make it difficult for AMD to catch up.
The Atom architecture is intended to give Intel a foothold in handheld devices that have traditionally been the sole domain of very low-power RISC processors. The chip itself is tiny at less than 25mm square, and, according to Santa Clara, has a TDP of 0.6W - 2.5W, as compared to a 35W TDP for a "typical" Core 2 Duo.
Sigh. They do this every year or two - Intel announces a new core that will get them into more handhelds. They're still an order of magnitude short. Typical "very low-power RISC processors" you see in a device such as a mobile phone or MP3/video player are more like 0.01W - 0.25W, or even less. They're way more efficient clock-for-clock (and MIP-for-MIP) than any x86 core Intel has ever churned out.
Unless they have a funny definition of hand-held device we don't normally use, of course.
If Atom is cheaper than the AMD's lowest offering, then yes, they should feel threatened. We've reached a point where even the most basic processor has more power than the common person needs. Combine that with the mindless eco-babble that has tainted every aspect of North American life in the last few years, and you've got a market that's perfect for a power-miser medium-performance processor that will be at the heart of numerous little PC-like gadgets.
Via's line doesn't get much traction outside of the tinkerer circles, because they're still tied to clumsy legacy chipsets and the costs are ridiculous, considering their extremely limited performance. If Intel can release a slightly better processor for less money, that can be paired with an inexpensive chipset and tiny power supply, they could take a bite out of the microcontroller segment and ARM's small but tenacious market share.
-Billco, Fnarg.com
Cmon, get with the program. The next version of office is going to near a dozen cores just for the ribbon bar alone, plus a handful of cores for the new Clippy.