Video Games Are Launching Rock-n-Roll Careers

jillduffy writes "Steve Schnur, a high-level music exec at Electronic Arts, talks about how video games are launching the careers of top musical artists these days. Some of his examples: 'Avril Lavigne was first introduced to European audiences through FIFA 2003. Fabolous was first introduced in America via NBA Live, and went on to sell over 2 million albums here. JET got their American iPod commercial based on exposure in Madden 2004. Avenged Sevenfold were an unsigned act when we featured them in Madden 2004...' Schnur explains how the phenomenon is made possible by the new generation of media junkies, who feel a song becomes real when they 'play it.'"

Comments

Best Soundtrack

[autocracy]

Back when the PS2 launched, one of the best games around was SSX, and it had a soundtrack worthy of the game. I enjoyed, and acquired, much of the music I heard from playing that game.

Whew

[cjfs]

For a second I thought the "Rock Band Experts start Real Band" stories had started.

I dread that day.

1990s called...

[vertinox]

And they want John Romero back... Oh wait. Never mind, they said to keep him.

Re:1990s called...

[Degreeless]

We don't want him! See if the 70's will have him.

John Romero: Nomad in Time

Great...

[Perseid]

"Avril Lavigne was first introduced to European audiences through FIFA 2003" Are they trying to blame ALL the evils in the world on video games now?

Re:They already had their break

[macshit]

Avril Lavigne is essentially a product created by a marketing team and her music is written in just the way that it will appeal to a label afraid of risks

What I want to know is, who on the team is responsible for her mascara?!?

...shudder...