Video Games Are Launching Rock-n-Roll Careers

jillduffy writes "Steve Schnur, a high-level music exec at Electronic Arts, talks about how video games are launching the careers of top musical artists these days. Some of his examples: 'Avril Lavigne was first introduced to European audiences through FIFA 2003. Fabolous was first introduced in America via NBA Live, and went on to sell over 2 million albums here. JET got their American iPod commercial based on exposure in Madden 2004. Avenged Sevenfold were an unsigned act when we featured them in Madden 2004...' Schnur explains how the phenomenon is made possible by the new generation of media junkies, who feel a song becomes real when they 'play it.'"

Comments

Re:They already had their break

[Kinthelt]

Nice theories. Too bad they get shot down by the fact that she writes her own songs.

Re:They already had their break

[Tuidjy]

Having been born in the 60s, Guitar Hero was mostly a trip into memory lane for me. But I did buy Jonathan Coulton CDs because of Portal, and I would have never ended up as one of Chiasm's fans without Vampires: Bloodlines. I have to admit that I have been introduced to quite a few bands through video games. But this is only to be expected. Video Games have completely displaced TV for me, and as for radio, the stations to which I listen tend play songs from the 80s and 90s.

It were not for Oktober/Ozzfest and opening bands, where would I hear the new stuff :-)