Video Games Are Launching Rock-n-Roll Careers

jillduffy writes "Steve Schnur, a high-level music exec at Electronic Arts, talks about how video games are launching the careers of top musical artists these days. Some of his examples: 'Avril Lavigne was first introduced to European audiences through FIFA 2003. Fabolous was first introduced in America via NBA Live, and went on to sell over 2 million albums here. JET got their American iPod commercial based on exposure in Madden 2004. Avenged Sevenfold were an unsigned act when we featured them in Madden 2004...' Schnur explains how the phenomenon is made possible by the new generation of media junkies, who feel a song becomes real when they 'play it.'"

Comments

Re:They already had their break

[Brian Gordon]

I was introduced to a lot of great artists that I had never heard through Guitar Hero and its sequals. How else do you expect a slashdot nerd to be introduced to that kind of music-- by my first birthday, the 80s were over. I've also been pleasantly surprised by SCGMD2.. you'd think that some indie music ripped off newgrounds would suck, but some of those are real pro-quality music (here's looking at Hollywise)..