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Ads With Your Name On Them

eldavojohn writes "The NYTimes is running an interesting blog piece on the answers Microsoft, AOL, Yahoo, & Google gave to the question: Can they show you an ad with your name on it? The results: 'Microsoft says it could use only a person's first name [which it doesn't consider personal information]. AOL and Yahoo could use a full name but only on their sites, not the other sites on which they place ads. Google isn't sure; it probably could, but it doesn't know the names of most of its users.' Now whether or not they would use this information is a different story. AOL has no plans to, Yahoo is open to it, and Microsoft has implemented a technological barrier preventing it (despite behavioral and demographic data being served to the ad companies). Although Google might use name information at some point, they don't now do so; nor do they use behavioral or demographic data."

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  1. Re:Minority Report Please dear god NOOOOOO by vux984 · · Score: 1, Offtopic

    Granted, I was very un-hopeful when that flick came out, on the one hand, Philip K. Dick, on the other three (and both legs and much of the torso) was Tom Cruise. Still the personalized ads bit was there. Funny how they offered him pink clothing.

    And the sad part that it was the screenplay that ruined it not Tom Cruise. I mean really, this isn't oooh his pants changed colour, or his gun should have been in the drawer and suddenly its with him type stuff... there were pivotal problems with the entire fundamental premise to the movie... right down to fucking up what the 'minority report' itself was.

    Really could they have made a movie that missed the point more?

    I can't wait for Hollywood to do a blockbuster movie based on the short story "the cold equations" and somehow have everyone live.

    Alright ... so I'm offtopic... I admit it. But its my karma.