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The Reality Distortion Field Is Real

TimeZone writes "Apparently, even subliminal exposure to the Apple logo can make you 'think different.' Researchers at Duke University subjected participants to subliminal images of the iconic Apple and IBM logos (during what subjects thought was a visual acuity test), and those who were shown the Apple logo generated more creative ideas after the test than did those who were shown the IBM logo. In a second test, subjects exposed to the Disney logo acted more honestly than those who saw an E! Channel logo." Here's a preprint of the paper (PDF) due for publication in the Journal of Consumer Research.

6 of 270 comments (clear)

  1. Re:I knew it! by pandrijeczko · · Score: 0, Troll
    Good stuff. Now that you're happy will you kindly bugger off to your dark corner of Starbucks so the rest of us shit eaters can get on with what we were doing before you interrupted us.

    Oh, and here's £2.50 - go buy yourself a coffee with a chocolate flake in it while you're waiting.

    --
    Gentoo Linux - another day, another USE flag.
  2. distortion of reality is corepirate nazis' most.. by Anonymous Coward · · Score: -1, Troll

    powerful weapon against US. they'll just nuke the rest of the potential opposition as needed. let yOUR conscience be yOUR guide. you can be more helpful than you might have imagined. there are still some choices. if they do not suit you, consider the likely results of continuing to follow the corepirate nazi hypenosys story LIEn, whereas anything of relevance is replaced almost instantly with pr ?firm? scriptdead mindphuking propaganda or 'celebrity' trivia 'foam'. meanwhile; don't forget to get a little more oxygen on yOUR brain, & look up in the sky from time to time, starting early in the day. there's lots going on up there.

    http://news.yahoo.com/s/ap/20071229/ap_on_sc/ye_climate_records;_ylt=A0WTcVgednZHP2gB9wms0NUE
    http://news.yahoo.com/s/afp/20080108/ts_alt_afp/ushealthfrancemortality;_ylt=A9G_RngbRIVHsYAAfCas0NUE
    http://www.nytimes.com/2007/12/31/opinion/31mon1.html?em&ex=1199336400&en=c4b5414371631707&ei=5087%0A

    is it time to get real yet? A LOT of energy is being squandered in attempts to keep US in the dark. in the end (give or take a few 1000 years), the creators will prevail (world without end, etc...), as it has always been. the process of gaining yOUR release from the current hostage situation may not be what you might think it is. butt of course, most of US don't know, or care what a precarious/fatal situation we're in. for example; the insidious attempts by the felonious corepirate nazi execrable to block the suns' light, interfering with a requirement (sunlight) for us to stay healthy/alive. it's likely not good for yOUR health/memories 'else they'd be bragging about it? we're intending for the whoreabully deceptive (they'll do ANYTHING for a bit more monIE/power) felons to give up/fail even further, in attempting to control the 'weather', as well as a # of other things/events.

    http://video.google.com/videosearch?hl=en&q=video+cloud+spraying

    dictator style micro management has never worked (for very long). it's an illness. tie that with life0cidal aggression & softwar gangster style bullying, & what do we have? a greed/fear/ego based recipe for disaster. meanwhile, you can help to stop the bleeding (loss of life & limb);

    http://www.cnn.com/2007/POLITICS/12/28/vermont.banning.bush.ap/index.html

    the bleeding must be stopped before any healing can begin. jailing a couple of corepirate nazi hired goons would send a clear message to the rest of the world from US. any truthful look at the 'scorecard' would reveal that we are a society in decline/deep doo-doo, despite all of the scriptdead pr ?firm? generated drum beating & flag waving propaganda that we are constantly bombarded with. is it time to get real yet? please consider carefully ALL of yOUR other 'options'. the creators will prevail. as it has always been.

    corepirate nazi execrable costs outweigh benefits
    (Score:-)mynuts won, the king is a fink)
    by ourselves on everyday 24/7

    as there are no benefits, just more&more death/debt & disruption. fortunately there's an 'army' of light bringers, coming yOUR way. the little ones/innocents must/will be protected. after the big flash, ALL of yOUR imaginary 'borders' may blur a bit? for each of the creators' innocents harmed in any way, there is a debt that must/will be repaid by you/us, as the perpetrators/minions of unprecedented evile, will not be available. 'vote' with (what's left in) yOUR wallet, & by your behaviors. help bring an end to unprecedented evile's manifestation through

  3. Re:RDF, not in the logos! by pandrijeczko · · Score: -1, Troll
    Unless, of course, The Steve laid hands upon the device bearing the logo.

    Steve cannot lay hands.

    Because Steve's hands are round his ankles.

    Along with his pants.

    As a mile long queue of adoring fanbois try to climb up his butt.

    --
    Gentoo Linux - another day, another USE flag.
  4. sh1t by Anonymous Coward · · Score: -1, Troll
  5. As always... by jd · · Score: 0, Troll

    I have to say that geek writing is vastly superior to academic writing. Academia teaches methods that are astonishingly unclear. Sir Humphrey would be proud of how papers are written. Your writing, as is almost always the case with Slashdot posters who take the time to write serious stuff, is vastly superior in style. (This is one reason I'm surprised geeks don't often band up and do science journalism. They could do so with vastly greater accuracy than science journalists currently do, and with vastly superior presentation than academics ever manage.)

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  6. Re:So.. by Lord+Flipper · · Score: 0, Troll

    What does the "Microsoft" logo do to you (down there)?

    It's interesting that you should ask, because, apparently, the control group that was exposed to the MS logo wasn't affected in 'that way'... however, a smaller group, after repeated exposure to the icon/mascot of the Republican Party, did actually develop an inability to reach erections for approximately 6-8 weeks after, and, in an 'odd' side effect, developed a habit of breaking into discussions of a certain type with fellows in the next urinal in a variety of public places.